Digital Marketing Specialist

UNIVERSITY OF AZ FOUNDATION•Tucson, AZ

About The Position

The Digital Marketing Specialist is crucial to the success of the Philanthropy and Alumni Engagement (PAE) team’s high-volume digital communication program, supporting the build, testing, deployment and optimization of email programs and associated forms and landing pages within a marketing automation platform. The Specialist is a creative thinker and problem solver with a desire to develop competency across the digital marketing skillset. This role is an opportunity to learn and own the execution of the marketing automation practice in the organization, and provides experience in web strategy, analytics, user experience design and technical marketing. The position works in close collaboration with client teams in Alumni Engagement and Donor Events and Experiences, as well as within the marketing and communications team.

Requirements

Commitment to working in a collaborative team environment with shared goals.
Ability to work efficiently with a wide variety of individuals, including donors, PAE colleagues, deans, faculty and staff.
Excellent communication and interpersonal skills.
Ability to effectively communicate both verbally and written.
Demonstrated commitment to exceptional customer service with the ability to translate the PAE guiding principles of donor-centricity and collaboration into work practices.
Ability to recognize and handle highly confidential and sensitive information in a discrete and professional manner.
Work with excellent organizational skills and attention to detail.
Be able to work independently with the ability to prioritize multiple projects and meet strict deadlines for deliverables.
Ability to anticipate and discern work priorities and meet deadlines with little supervision.
Adept at problem-solving and using judgment in situations requiring initiative, tact, and confidentiality.
An exceptional work ethic and track record of personal initiative required.
Openness to new ideas and personal flexibility with the ability to adapt and succeed in a multi-task, fast-paced environment with changing processes and occasional ambiguity.
Ability to inspire cooperation and participation.
Proficiency in the use of personal computers and Microsoft Office software (Word, Excel, PowerPoint, and Outlook).
Proficiency or ability to learn additional software required to perform the essential duties of the position.
Bachelor’s degree in business, marketing, management information systems, communications or related discipline; OR
Two years of experience in a marketing or advertising agency; OR
Any equivalent combination of experience, training and/or education approved by Human Resources.

Nice To Haves

Experience with Marketo or other marketing automation platforms a plus.
Experience with the Google Marketing Platform (including Analytics, Tag Manager, Data Studio etc.).
Proficiency with Adobe Creative Suite, MS Office and internet applications such as project management tools.

Responsibilities

Handles day-to-day duties of running automated marketing campaigns to support the goals of the PAE.
Ensures an optimal user experience through design support for landing pages, emails and templates across digital platforms.
Provides consultative support to stakeholders by applying creative and strategic thinking to their requested program builds, optimized to increase impact on business goals.
Builds marketing segments based on behavioral data and prospect data.
Works with internal colleagues to improve data quality and processes.
Responsible for analyzing outcomes, building and interpreting reporting, executing tests and identifying opportunities to expand or ways to improve automation programs.
Follows and refines reporting procedures and standards.
Maintains reporting of all automations and outbound email programs in progress to advise and inform divisional colleagues as they plan communications to support their programs.
Works with the Marketing Associate to manage workflows and deadlines associated with fulfillment of automation campaign requests.
Other duties as required