Digital Marketing Specialist, Saint Paul Seminary School of Divinity

University of St Thomas•St. Paul, MN

8d•Onsite

About The Position

The Saint Paul Seminary School of Divinity (SPSSOD) is operated under an affiliation agreement between the University of St. Thomas, the Saint Paul Seminary and the Archdiocese of St. Paul and Minneapolis. The vision, mission and core values are as follows: Vision (Why we exist) : We envision Church leaders on fire with the Holy Spirit, equipping the faithful to transform the world in Jesus Christ. Mission (What we do) : We provide integrated, Catholic formation for those called to serve as priests, deacons, or lay leaders in their local Church. Core Values (How we operate): Foster Christ-centered growth: We cultivate growth in Jesus Christ of each member of our community, rooting all we do in His love, example and teachings. Engage in personal accompaniment: We walk alongside and assist each person to become aware of, understand and respond to God's grace. Thrive through use of our gifts: We celebrate the natural gifts God has already given to each individual and seek a deeper outpouring of the Holy Spirit and His gifts. The successful candidate will also have a strong background in and/or knowledge of the Catholic Church, with a demonstrated commitment to the mission of the Church and respect for magisterial teaching. Hiring will be contingent upon the successful completion of the Archdiocese of Saint Paul & Minneapolis’ “E3” Requirements of Safe Environment Training (see https://safe-environment.archspm.org/essential-3/ ), including manifesting a commitment to follow the Archdiocesan Code of Conduct for Church Personnel. The University of St. Thomas embraces belonging and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion an inclusive environment. The University is an Equal Employment Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic. This commitment to inclusion and equal opportunity is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission.

Requirements

Bachelor’s degree in liberal arts, marketing, communications, journalism, or business
Three years of professional marketing communications experience to include experience in web, CM, email marketing, analytics, and other marketing technology tools
Familiar with multiple marketing platforms
An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

Nice To Haves

Strong background in and/or knowledge of the Catholic Church
Demonstrated commitment to the mission of the Church and respect for magisterial teaching.

Responsibilities

Executes all phase of maintaining and updating The Saint Paul Seminary website and other seminary web properties, including SEO, conversion rate optimization, and lead generation.
Monitors site analytics and provides regular performance reporting to the Director to support continuous improvement and data-drive decision-making.
Builds, maintains, and continuously improves the Seminary’s email marketing infrastructure, including automation workflows, audience segmentation, and journey architecture that guides key audiences from awareness through engagement.
Executes ongoing email campaigns within that system, including crafting, building, scheduling, A/B testing and reporting. Both building the infrastructure and executing within it are core accountabilities of equal importance.
Provides detailed analytics reports monthly for all digital tools in order to assess efficacy and implementation of tactics.
Supports the Director’s digital media strategy by providing regular analytics, audience insights, and performance reporting across all social channels, web, and email campaigns.
Monitors engagement trends and makes data-informed recommendations to inform content direction.
Supports execution of seminary’s internal communication plan.