Digital Marketing Specialist

AdPro 360•Colorado Springs, CO

21h•$60,000 - $65,000•Hybrid

About The Position

Join AdPro 360 as a Full-Time Digital Marketing Specialist and immerse yourself in an innovative and energetic environment where your ideas can thrive. With our focus on high performance and customer-centricity, you will have the opportunity to make a real impact on our clients' success while working collaboratively with a team of like-minded professionals. Enjoy the flexibility of working from home, allowing you to create a balance that suits your lifestyle while contributing to exciting projects in the heart of Colorado Springs, CO. As you pioneer new marketing strategies and solve complex problems, you'll be rewarded with a competitive salary of $60,000 - $65,000 per year . As a team member you'll be able to enjoy benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Competitive Salary, Paid Time Off, and Employee Discounts. This role promises not just a job, but a chance to grow within a culture that celebrates innovation and excellence. Your journey starts here! AdPro 360: What drives us The Mission As a Digital Marketing Specialist at AdPro, you aren't just a "task-runner"-you are a growth partner for our clients. You will own the full lifecycle of the digital experience, from high-level strategy and budget allocation to hands-on implementation and client reporting. You will be responsible for driving measurable ROI for a diverse portfolio of brands, including the Colorado State Fair, UCHealth, Luisa Graff Jewelers, and multiple car dealerships, managing monthly budgets ranging from $2k to $10k per account. Why AdPro? We believe in hiring amazing human beings and building career paths around their goals. Our culture is collaborative, supportive, and high-energy. Wellness First: On-site medical clinic, free personal training, and full workout facilities. True Hybrid Flexibility: Work from home two days a week-you choose which days work best for your schedule. Community Impact: Paid volunteer programs and regular team nonprofit events. Stability & Growth: Join a team of 32 dynamic professionals with a clear path toward a Senior Digital Marketing Specialist role. What does a Digital Marketing Specialist do? As a Full-Time Digital Marketing Specialist at AdPro 360, you will play a pivotal role in driving our clients' success through a dynamic blend of paid media, SEO strategies, and email marketing. You will manage 15-20 Google Ad accounts and paid social campaigns, ensuring maximum budget efficiency through daily pacing and bid optimization. Your expertise in advanced tactics like geofencing and retargeting will help capture high-intent audiences. With a keen eye for organic growth, you'll conduct thorough keyword mapping and competitor analysis while collaborating with creative teams to optimize content for search visibility. Additionally, you'll lead email marketing initiatives that nurture leads and enhance customer retention. As the primary point of contact for clients, insightful reporting using tools like Google Looker Studio and GA4 will ensure actionable insights that drive ROI. This role is an exciting opportunity to make a significant impact in the fast-paced marketing landscape. Would you be a great Digital Marketing Specialist? To thrive as a Full-Time Digital Marketing Specialist at AdPro 360, candidates must possess a robust skill set aligned with the demands of the role. Mastery of Google Ads and Meta Ads is essential for effective paid media strategy, while proficiency in Google Analytics and Google Tag Manager is crucial for accurate conversion tracking. A strong foundation in Technical SEO, On-page SEO, and keyword research will underpin your organic strategy efforts. Candidates should also demonstrate direct response copywriting skills and hands-on experience with WordPress management. Familiarity with monthly budget pacing and data visualization is necessary for insightful reporting. Proven capability in managing ad spends between $2k and $10k will be critical for success. Preferred skills include agency experience, knowledge of emerging media like TikTok Ads, advanced SEO strategies, and eCommerce management experience with platforms such as Shopify or WooCommerce. Proficiency in heatmapping tools and A/B testing will enhance optimization efforts across campaigns. Will you join our team? We believe in taking care of our team, both on and off the job. That's why we offer a mobile-friendly application process - because we know your time is valuable. If you're ready to take your management skills to the next level and join a team that values hard work and good times, complete our application today!

Requirements

Mastery of Google Ads and Meta Ads
Proficiency in Google Analytics and Google Tag Manager
Strong foundation in Technical SEO, On-page SEO, and keyword research
Direct response copywriting skills
Hands-on experience with WordPress management
Familiarity with monthly budget pacing and data visualization
Proven capability in managing ad spends between $2k and $10k

Nice To Haves

Agency experience
Knowledge of emerging media like TikTok Ads
Advanced SEO strategies
eCommerce management experience with platforms such as Shopify or WooCommerce
Proficiency in heatmapping tools and A/B testing

Responsibilities

Manage 15-20 Google Ad accounts and paid social campaigns
Ensure maximum budget efficiency through daily pacing and bid optimization
Capture high-intent audiences using tactics like geofencing and retargeting
Conduct thorough keyword mapping and competitor analysis
Collaborate with creative teams to optimize content for search visibility
Lead email marketing initiatives that nurture leads and enhance customer retention
Provide insightful reporting using tools like Google Looker Studio and GA4