Digital Marketing Specialist

Labcorp • Burlington, NC

3d • $50,000 - $60,000 • Remote

About The Position

The Digital Marketing Specialist 1 is responsible for creating and maintaining all user-facing content available in the Ovia suite of apps.
The Digital Marketing Specialist 1 will work closely with Ovia's Clinical, Marketing, and Engineering teams to execute on user-facing company priorities
This position is remote within the continental U.S.

Requirements

• BA/BS
• 1-3 years experience writing health content
• Passionate about women's and family health and a strong believer in Ovia's mission to improve lives
• Data and metrics-driven mindset to demonstrate success in achieving the strategic plan and guide new tactics, pivoting in timely fashion to achieve goals
• Exceptional ability to communicate with product leadership and team members
• Strong self-starter that can own projects start to finish
• High attention to detail and strong problem-solving capabilities
• Entrepreneurial, curious-minded, collaborative, adaptable

Nice To Haves

• Knowledge of SEO best practices and experience using SEO tools to optimize content
• Experience in creating and managing content in content management systems
• Experience supporting a digital health company, Labcorp experience preferred
• Proficient using Wordpress CMS

Responsibilities

• Execute on Ovia's product content strategy and creation to maintain and further develop Ovia's robust clinical and lifestyle content library
• Collaborate with Ovia's clinical team to ensure that new and existing content is clinically efficacious and accurate
• Work closely with product leadership to promote key business initiatives throughout Ovia's content
• Drive increased member engagement across all products
• Develop strategies for efficient content creation and efficiency measurement including multiple language handling
• Develop personalized and dynamic content approaches for users across a variety of life stages

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees