Digital Marketing Specialist

Bass Pro Shops

7d•Onsite

About The Position

GENERAL FUNCTION Drive qualified traffic to fuel revenue and traffic growth for our omnichannel retail business including ecommerce websites and brick and mortar retail locations to acquire new customers. A qualified candidate will administer paid campaigns for programmatic and social. A successful candidate will understand omnichannel strategy and contribute to strategic and measurable growth in these channels. They will be able to drive positive outcomes and return-on-investment and will understand the key foundational aspects and impact of online marketing. This position will be cross-functional and can work across channels with multiple teams. ESSENTIAL FUNCTIONS Drive growth specifically via digital marketing programs, including: Display Programmatic Advertising – Manage display campaigns to both prospect and remarket consumers. Coordinate creative with brand teams and agency partners, manage budgets and ensure optimization via best practices with an eye towards testing and performance. Social Advertising – Assist and support the Paid Social Media Manager with creating social ads, paid social projects, and communications to our agency regarding upcoming promotions. Affiliate Marketing – Optimize affiliate programs by developing strategic integrated plans, coordinating with agency partners and publishers, crafting messaging and monitoring execution compliance. Maintain promotional calendar support and partner internally with teams on the overall go to market activations. Pull reporting and develop actionable insights and optimizations across all digital marketing programs, showcasing a technical understanding of platform functionality. Communicate insights and reporting to other marketing teams as needed. Ensure seamless and effective customer experience across devices, including desktop, tablet, and mobile. Educate partners where appropriate and encourage direct-to-consumer digital focus. Other duties as assigned by Digital Marketing Manager.

Requirements

Minimum of a college bachelor’s degree, preferably in Marketing, Business, or Advertising
2+ years of retail or ecommerce experience
2+ years of digital marketing experience
Familiarity with online marketing strategies and tactics
Strong interpersonal and communication skills to drive effective collaboration and influencing within a matrix organization
Excellent analytical skills critical
Excellent organizational skills critical
Strong technical knowledge relevant to typical retail environment

Responsibilities

Drive growth specifically via digital marketing programs
Manage display campaigns to both prospect and remarket consumers
Coordinate creative with brand teams and agency partners, manage budgets and ensure optimization via best practices with an eye towards testing and performance.
Assist and support the Paid Social Media Manager with creating social ads, paid social projects, and communications to our agency regarding upcoming promotions.
Optimize affiliate programs by developing strategic integrated plans, coordinating with agency partners and publishers, crafting messaging and monitoring execution compliance.
Maintain promotional calendar support and partner internally with teams on the overall go to market activations.
Pull reporting and develop actionable insights and optimizations across all digital marketing programs, showcasing a technical understanding of platform functionality.
Communicate insights and reporting to other marketing teams as needed.
Ensure seamless and effective customer experience across devices, including desktop, tablet, and mobile.
Educate partners where appropriate and encourage direct-to-consumer digital focus.
Other duties as assigned by Digital Marketing Manager.

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!