Digital Marketing Specialist

Encore Electric Career Site•Lakewood, CO

5d•$61,000 - $75,000

About The Position

The digital marketing specialist is a part of a small, but impactful marketing communications team. The teammate in this role has a proven track record of working efficiently and quickly in a fast-paced environment. The digital marketing specialist creates engaging, clear digital content for different marketing and communications channels, and executes digital projects in demand generation, digital content, corporate communications, brand building, social media, blogs, digital advertising, internal newsletters, and video. All messaging must align with Encore Electric company culture, values, and visual identity. Primary functions of this role support the corporate strategy and include major digital elements of marketing communications discipline that will enhance the brand and reputation of Encore while engaging stakeholders at every level: marketplace brand, employer brand and internal communications.

Requirements

Knowledge of: Digital marketing practices and technologies
Effective communication practices
All Microsoft Office products
WordPress or other web content management system
Basic coding (HTML and CSS, as well as an understanding of Javascript)
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Art/Graphics programs such as Photoshop, Illustrator, or InDesign
Animation and web development basics
Graphic & multimedia design experience (including Adobe Premiere Pro and After Effects)
Social media management tools (Hootsuite, Google Analytics or similar)
Online market research
Best practices for digital campaigns in the AEC industry
Skill in: Organization and time management
Multimedia design
Video storytelling
Analytics for decision-making
Project management
Video scriptwriting
Graphic design basics
Vendor Management
Ability to: Be self-motivated
Learn new skills and techniques in digital marketing and communications, and put them to use
Communicate effectively in written and verbal forms
Create and update digital media including website and social media
Maintain a proactive, resourceful approach to solving problems and getting results
Create content that follows Encore Electric voice and brand
Communicate effectively in written and verbal forms, translating complex content into relatable stories
Be creative and adaptive and work collaboratively on a team
Travel to project sites to conduct interviews and gather information
This position requires a bachelor’s degree in marketing, communications, public relations, journalism or related field with 2-5 years of marketing and communications experience.
Demonstrated experience in managing and executing digital marketing campaigns and social platforms is a must.
The right candidate will be able to demonstrate their ability to create written, graphic and video content.

Responsibilities

Maintain open communication lines with all working relationships
Follow up to ensure items for which the job is accountable are performed
Earn and maintain the trust of internal and external customers
Uphold the core values of the organization
Work well with others to accomplish the mission of the organization and of the job
Collaborate with colleagues in multiple departments to identify communications and marketing opportunities
Assists with video and other storytelling
Develop and implement digital marketing plans that support the company strategy and support the brand for using all digital marketing channels, such as PPC, social media, programmatic, email, print and video
Lead and implement SEO and SEM strategies for Encore Electric
Produce graphic and video content for external and internal audiences
Own and maintain external digital channels of communication, including advertising, website, and email
Help maintain and produce content for all social media channels, sharing updates, and engaging with the social media of our clients and customers
Deploy messages through identified digital marketing communications channels
Develop and implement digital recruiting marketing programs with the support of the director
Manage vendor relationships with digital-specific vendors
Regularly update and maintain automation programs for digital recruiting and get work programs
Be the liaison for the Marketing Team with the Information Technology team, and regularly update the Chief Information Officer on digital programs and issues
Maintain the Marketing Communications Content Library
Serve as the technical director for Encore Electric Town Hall productions
Other duties as may be assigned