Digital Marketing Specialist

Ulbrich Stainless Steels & Special Metals, Inc. • North Haven, CT

4h • Onsite

About The Position

Ulbrich Stainless Steels and Special Metals is looking for a Digital Marketing Specialist to join our Marketing team based at our Headquarters in North Haven, CT. The Digital Marketing Specialist will be responsible for owning and improving the company’s digital marketing execution across email, search, website, and paid digital channels, working closely with external vendors where applicable. This role is responsible for translating marketing strategy into effective, measurable digital performance. The Digital Marketing Specialist will serve as the day-to-day owner of Ulbrich’s digital systems, ensuring the company’s expertise is easy to find, clear to understand, and credible to technical audiences across modern search environments.
This position will also play an important supporting role in Ulbrich’s website, partnering with internal stakeholders and external agencies to ensure a smooth transition and strong post-launch performance.

Requirements

• A Bachelor’s Degree in Business plus a minimum of 5 years of digital marketing experience.
• Experience executing and optimizing digital marketing channels in a B2B environment.
• Hands-on experience with email marketing connected to a CRM or marketing automation platform.
• Working knowledge of Microsoft Dynamics 365 and Click Dimensions, or similar systems.
• Experience supporting website updates or redesign projects.
• Solid understanding of SEO fundamentals, website structure, and digital analytics.
• Experience collaborating with external agencies or vendors.
• Familiarity with evolving search behavior, including AI-powered and LLM-driven discovery.

Nice To Haves

• Experience in industrial, manufacturing, or technical B2B markets, preferred.
• Experience in an agency or client-service environment supporting B2B marketing initiatives, preferred.
• Familiarity with Adobe Creative Cloud and digital design workflows preferred.
• Comfort reviewing digital creative assets and collaborating with designers, preferred.
• Basic familiarity with digital copywriting and UX principles.

Responsibilities

• Own the day-to-day execution and ongoing improvement of Ulbrich’s digital marketing channels, including email marketing, SEO, website performance, and social media.
• Manage Ulbrich’s email marketing program, including segmentation, list health, testing, and reporting.
• Execute and support Ulbrich’s SEO strategy, including on-page optimization, technical fundamentals, and performance tracking.
• Manage day-to-day website updates, performance monitoring, and basic UX improvements.
• Serve as the primary marketing point of contact for Ulbrich’s paid media and PPC vendors.
• Track digital performance metrics across channels.
• Prepare clear, actionable performance summaries to support marketing decisions.
• Work closely with the Director of Marketing on messaging, priorities, execution, and performance feedback.
• Partner with graphic designers on creative execution and campaign assets.
• Collaborate with the marketing specialist on timelines, workflows, and coordination.
• Work with external agencies supporting SEO, paid media, or web development as needed.

Benefits

• This position offers competitive salary and benefits and the opportunity to expand your skills within a company that offers both a diverse workforce and a welcoming company culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees