Digital Marketing Specialist
About The Position
This position will report to the Southwest Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.
Requirements
- Bachelor’s degree preferred: Marketing, Advertising, IT, or similar.
- Digital Marketing experience– 2-3 years.
- Flexibility of hours – nights and weekends.
- Technology proficiency preferred (CRM/ESP).
- Belief in relationship building and working as part of a team to achieve goals/results.
- Organized, responsible, and flexible in a fast-paced growth environment.
Responsibilities
- Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
- Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
- Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
- Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
- Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
- Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
- Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer
Benefits
- A comprehensive benefits package including paid time off is offered with this position.
- Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
