Marketing and Events Specialist (Remote)
Vallen•Charlotte, NC
•Remote
About The Position
Vallen's Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales and developers, to create and drive innovative campaigns and content. You will be a key player in digital marketing team working with all aspects of the digital ecosystem - website optimization, social media, design, testing, SEO, PPC, email marketing, content development, lead gen, nurturing and conversion optimization.
Requirements
- Bachelor's in a related field of study (e.g., Business, Marketing, Digital Marketing, etc.) and at least 2+ years of applicable experience.
- Previous hands-on digital marketing experience is required
- Knowledge of all facets of digital marketing (e.g., ecommerce, strategic social media, SEM, SEO or B2B marketing)
- Understanding of website analytics tools(e.g., Google Analytics, Adwords etc.)
- Strong Microsoft Office skill
Nice To Haves
- Motivated, creative thinker and problem-solver is highly preferred
- Graphic design software knowledge is a plus
Responsibilities
- Lead campaign tracking, user-tracking, web audience development for campaign optimization and targeted marketing
- Oversee daily SEM/PPC campaigns (Google, Facebook, Bing, etc)
- Analyze the effectiveness of digital tactics such as: paid search, email marketing, and customer experience testing with CTR, CPA, ROI, & conversion analysis reports. Generate executive reports/dashboards
- Coordinate weekly email marketing: oversee creative agency, list segmentation and analytics/reporting
- Work with product and sales team to proactively develop social media programs. Oversee content calendar, content development and posting
- Interface directly with Vallen Suppliers to strategize and orchestrate asset trafficking and marketing activities for email marketing, banner advertising and custom landing pages
- Oversee creation of all collateral for digital ad campaigns and sales support materials
- Lead web optimization and testing: work with team to define tests and create assets. Provide summary of tests and recommend testing ideas with a focus on conversion optimization
- Work with UX designer to continuously optimize website based on usage data
- Work with SEO agency to improve rankings within landscape for target keywords. Track and report SEO progress
- Drive strategic digital marketing initiatives across the enterprise
- Other duties as required.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
