Digital Marketing Specialist (Scottsdale, AZ)

Arrowhead Credit Union Careers•Scottsdale, AZ

2d•$74,611•Onsite

About The Position

The Digital Marketing Specialist role is responsible for managing and optimizing Arrowhead Credit Union’s public website and supporting digital platforms to improve user experience, increase qualified traffic, and drive measurable business results. The role uses data and technical expertise to identify and implement improvements; partners with internal teams, agencies, and vendors to improve digital performance and support organizational goals.

Requirements

Gift for creating engaging information that informs, educates, and builds excitement around organizational projects.
Ability to collaborate with key partners.
Data and technical expertise to identify and implement improvements.
Proficiency in using content management systems.
Understanding of website architecture, internal linking, and user journeys.
Knowledge of web performance best practices and front-end web standards, including HTML, CSS, and JavaScript.
Experience with web analytics platforms.
Experience implementing and maintaining digital measurement and tagging solutions.
Knowledge of search optimization strategies.
Understanding of digital acquisition channels and their metrics.
Ability to critically review agency and vendor recommendations.
Exceptional member service skills.
Ability to use Service Standards in every work-related interaction.
Ability to actively participate in meeting the goals of the department and the Credit Union.
Ability to work cooperatively with others as part of a team.
Ability to use a positive and professional tone to assist callers and team members accurately, thoroughly, and efficiently.
Ability to use organizational tools and techniques to complete tasks on time and successfully manage multiple competing priorities simultaneously.

Responsibilities

Manages the day-to-day operation, maintenance, and optimization of Arrowhead Credit Union’s public website and other assigned digital platforms.
Leverages content management systems to efficiently create, edit, publish, and maintain engaging pages, valuable content, intuitive navigation, user-friendly forms, and dynamic digital assets.
Partners with subject matter experts and internal stakeholders to develop and maintain website content for products, services, and campaigns.
Conducts regular audits of website content, functionality, and digital experiences, ensuring quality across devices, browsers, compliance, and performance.
Implements improvements to website architecture, internal linking, and user journeys to improve usability and business outcomes.
Utilizes web performance best practices and front-end web standards, including HTML, CSS, and JavaScript, to monitor site health, troubleshoot functionality, and communicate technical requirements or improvements effectively to developers and vendors.
Keeps organized records of website configurations, measurement implementations, tracking standards, vendor integrations, and digital marketing processes.
Uses web analytics platforms to monitor and analyze website traffic, user behavior, conversions, acquisition channels, and campaign performance.
Develops reports and dashboards that communicate digital performance, identifies meaningful trends and changes in performance, and translates findings into actionable recommendations for Marketing leadership and other stakeholders.
Implements and maintains digital measurement and tagging solutions, including event tracking, conversion measurement, third-party integrations, and related configurations, and tests implementations to ensure data is collected accurately and consistently.
Develops and implements search optimization strategies designed to increase qualified organic traffic and improve the visibility of Arrowhead’s products, services, and resources across traditional and emerging digital discovery channels.
Partners with Marketing team members to identify content opportunities based on search behavior, digital discovery trends, and organizational priorities.
Maintains a working knowledge of digital acquisition channels and understands the metrics used to evaluate their effectiveness.
Regularly reviews paid digital media performance, identifies trends, and optimization opportunities; works with agency partners to evaluate traffic quality, cost efficiency, and determine appropriate action.
Reviews agency and vendor recommendations critically and uses available data, business objectives, and digital best practices to evaluate proposed strategies, optimizations, and budget recommendations.
Supports Credit Union events, community initiatives, and departmental activities as needed, including digital marketing and general event support responsibilities.

Benefits

Wellbeing
Weekly pay
401K Retirement Savings Plan with company match
Paid time off accrual begins upon hire
15 paid vacation days
11 paid holidays
Paid sick leave (and increases with tenure!)
Company-provided life insurance at twice your annual salary
Financial Education Programs
DoorDash DashPass
Health Medical, Dental, and Vision Insurance for part-time and full-time employees
Modern Health Care.com subscription
Teladoc
Career development opportunities
Assistance with educational expenses through ArrowHeart's scholarship program.