Digital Marketing Specialist - University Public Relations

University of Wyoming • Laramie, NY

2d • Onsite

About The Position

The University of Wyoming is seeking a Digital Marketing Specialist for the Office of the President. This role involves developing, implementing, and evaluating strategic digital marketing and communications to advance university priorities, strengthen reputation, and engage key audiences. The specialist will create and manage engaging content across digital channels, provide expertise in data-informed strategy, content planning, and performance evaluation to continuously improve presidential communications and stakeholder engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, Digital Media or a related field, or equivalent combination of education and experience
• 3 years work-related experience
• Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP.

Nice To Haves

• Experience developing and implementing digital marketing, social media or communications strategies.
• Strong content creation skills, including writing, photography, video, graphics and/or multimedia production.
• Experience using analytics and performance data to evaluate and improve digital communications.
• Excellent written, verbal and interpersonal communication skills.
• Ability to exercise independent judgment, manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working collaboratively with leadership and diverse stakeholders, with discretion in handling sensitive or high-profile communications.
• Knowledge of current digital platforms, emerging trends and marketing best practices.

Responsibilities

• Develop and implement strategic digital marketing and content plans for the Office of the President, aligning communications with university priorities and key audiences.
• Create and produce engaging digital content, including graphics, photography, video, written content and presidential multimedia projects.
• Manage presidential social media accounts, website content and digital campaigns, including initiatives, events, appearances and podcasts.
• Establish and evaluate performance metrics and analytics to measure effectiveness and recommend improvements to digital communications.
• Lead content planning and strategy meetings with the President and collaborate with executive leadership, Institutional Marketing and campus partners.
• Provide expertise and recommendations on digital strategy, audience engagement, emerging platforms and communication best practices.
• Monitor audience engagement and manage or appropriately escalate sensitive communications to support accuracy and protect the university’s reputation.
• Manage multiple projects, content calendars and deadlines, including occasional evening or weekend coverage of presidential activities.

Benefits

• Generous Retirement Contributions: The State contributes 15.19% of your gross salary, and you contribute 3.93%, totaling 19.12% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level