Public Relations Specialist

DeKalb County•Decatur, GA
•$52,226 - $84,148

About The Position

The Public Relations Specialist performs public relations work to promote programs and activities in an assigned department. The role develops and produces content in a variety of media formats and coordinates community outreach events. The position creates and publishes print and online content, manages social media and website content, takes photographs, and writes or edits official communications. It plans and staffs outreach programs and events, represents the department as a spokesperson, maintains community relationships, responds to media and public inquiries, and reports on program data and community feedback. The role also processes and maintains operational documentation and records, prepares written and visual materials and reports, and communicates with department staff, city officials, community organizations, schools, news media, and the public to coordinate work and exchange information.

Requirements

  • Bachelor’s degree in Journalism, Liberal Arts, Public Relations, Communications, or a related field.
  • Two years of experience in public relations, communications, events management, or a related field, or an equivalent combination of education, training, and experience providing the requisite knowledge, skills, and abilities.
  • Must possess and maintain a valid Georgia driver’s license.

Responsibilities

  • Create, research, verify, and publish print and online content promoting department programs, facilities, events, and objectives, including newsletters, calendars, brochures, flyers, announcements, email blasts, press releases, letters, and social media posts.
  • Monitor and create content for department social media and website, and take photographs for use in communications.
  • Plan, organize, and staff community outreach programs and events, including special events, contests, ribbon cuttings, facility tours, and educational programs.
  • Secure event locations, dates, and sponsorships; prepare activities and materials; recruit and supervise volunteers; and coordinate event setup, staffing, and implementation.
  • Represent the department as a spokesperson; maintain relationships with community partners; attend events, expos, and meetings; respond to media and public inquiries; and serve on outreach committees.
  • Compile program participation, cost, and community feedback data; conduct surveys; track inquiries; and prepare reports.
  • Receive, review, process, prepare, and maintain department documentation, forms, correspondence, media content, reports, and computerized or hardcopy records.
  • Communicate with department staff, city officials, schools, community groups, news media, the public, and others to coordinate activities, exchange information, review work status, and resolve problems.
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