Digital Marketing Specialist - Contract

Matrox VideoDorval, QC

About The Position

Responsibilities: Design and build landing pages for advertising campaigns, events, and website initiatives prioritizing user experience and conversion optimization. Publish regular website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience. Support content creation for the launch of a new corporate website. Contribute to data storytelling efforts by designing compelling visuals that communicate data insights. Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand guidelines. Collaborate effectively with team members to meet deadlines and ensure all initiatives are aligned with overall marketing strategy.

Requirements

  • Bachelor’s degree in marketing, business, communications, design, or related field.
  • 2+ years of experience in digital marketing, with demonstrated understanding of UX/UI best practices.
  • Experience using CMS platforms and marketing automation tools.
  • Understanding of SEO principles and best practices.
  • Proficiency with Figma.

Nice To Haves

  • Proficiency in Google Analytics, Google Tag Manager, and Looker Studio is considered a strong asset.
  • Experience working in Marketo is considered a strong asset.
  • Knowledge of HTML/CSS is considered an asset.
  • Bilingualism in English and French is considered an asset

Responsibilities

  • Design and build landing pages for advertising campaigns, events, and website initiatives prioritizing user experience and conversion optimization.
  • Publish regular website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience.
  • Support content creation for the launch of a new corporate website.
  • Contribute to data storytelling efforts by designing compelling visuals that communicate data insights.
  • Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand guidelines.
  • Collaborate effectively with team members to meet deadlines and ensure all initiatives are aligned with overall marketing strategy.
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