Digital Marketing Specialist
About The Position
SYVO, a Fullsteam company, is seeking a Digital Marketing Specialist passionate about performance marketing and eager to drive meaningful results through data-driven advertising strategies. In this role, you will develop, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and emerging channels. You will play a key role in increasing brand awareness, generating qualified leads, and driving revenue growth through strategic, results-oriented digital marketing initiatives. The ideal candidate is a highly organized, creative, and analytical marketer with experience across PPC, SEM, and social media advertising. They thrive in a fast-paced environment, leverage data to inform decision-making, and continuously seek opportunities to improve campaign performance and maximize return on investment.
Requirements
- Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
- A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities.
- 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
- Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
- Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
- Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously
- Strong attention to detail and a data‑driven mindset
Nice To Haves
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Experience marketing SaaS products or B2B offerings
- Familiarity with marketing automation tools and CRM platforms
- Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
- Experience collaborating with designers and copywriters on ad creative development
Responsibilities
- Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
- Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
- Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
- Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
- Collaborate with creative, content, and product teams to align marketing objectives and messaging
- Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
- Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
- Manage advertising budgets efficiently while meeting performance targets
- Ensure campaigns align with brand guidelines and broader marketing strategies
Benefits
- Inclusive workplace that values diversity of thought, experience, and background.
- Equal Opportunity/Affirmative Action employer.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
