Digital Marketing Specialist
About The Position
Skilled in web projects and graphic design, the Digital Marketing Specialist will support the marketing team in maintaining the company website and SharePoint, and creating various marketing materials. This role involves web management on the Shopify platform, integration of third-party tools, SEO optimization, and collaboration on website projects. Additionally, the specialist will analyze ERP and CRM data, develop marketing dashboards using Power BI, and assist in digital marketing campaign execution. Responsibilities also include maintaining product lifecycle information, coordinating sales meetings, and utilizing AI-powered tools for content generation, along with image and video editing using Adobe Creative Suite.
Requirements
- 1–3 years of experience in web management, digital marketing, or eCommerce operations
- Previous experience in website design and have a portfolio to share in your cover letter
- Proficient in HTML, CSS, JavaScript, Liquid
- Advanced Adobe Creative Suite skills (Photoshop, Illustrator, InDesign, Premiere Pro)
- Detail-oriented with ability to work in fast-paced environments
- Proficient in Microsoft Office (PowerPoint preferred)
- Applicants must be legally entitled to work in Canada, you must be a Canadian Citizen, a Permanent Resident, or a foreign national holding a valid Work Permit or specific authorization like a study permit with off-campus work permission, a temporary resident permit, or be part of special programs.
Nice To Haves
- Strong Shopify knowledge is a bonus
Responsibilities
- Maintain existing corporate webpages and develop new pages on the Shopify platform
- Manage and integrate third-party plugins, software, and tools within the website environment
- Optimize website content and structure to ensure SEO compliance
- Collaborate with internal teams and external partners on website-related projects and initiatives
- Analyze ERP and CRM data to support business and marketing decisions
- Develop marketing dashboards and KPI reports using Power BI
- Assist with the planning, coordination, and execution of digital marketing campaigns
- Maintain product lifecycle information, pricing, and BOM records
- Coordinate and organize sales Confluence meetings
- Utilize AI-powered tools to generate marketing content such as images, videos and graphic
- Perform image and video editing using Photoshop and Premiere Pro
- Perform additional duties as assigned
Benefits
- Paid vacation days
- 5 paid sick days
- 100% paid by employer comprehensive health benefits package including medical, dental, life & more (coverage varies)
- RRSP program
- Up to an annual maximum of $2,000 per year professional development fund for designations and accreditations
- 100% reimbursed for job-related training
- Ongoing training available
- Flexible hours of work based on position
- Employee Referral Program
- Employee Award Program
- Plenty of on-site and street parking & a bus stop right in front of the office (bus 405, 410, 416)
- Leisure areas in the office, employees are encouraged to have some fun! (i.e., ping pong table, foosball, Wii, tabletop games, card games)
- Employee events & initiatives: company BBQs, field trips, annual summer event, free snacks events, lunchroom has free flow of coffees & teas.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
