Digial Marketing Specialist

Snowflake•Menlo Park, CA

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the Future of Data. Join the Snowflake Team. Snowflake was founded with a clear mission: to create a cloud data platform that is efficient, affordable, and accessible to all data users. By combining the power of data warehousing, the flexibility of big data platforms, and the scalability of the cloud, Snowflake offers a cost-effective solution far superior to traditional options. Today, we are a global, world-class organization, serving customers across the globe with offices in over a dozen countries. As we continue to grow rapidly, we are seeking a data-driven, self-starter to join us as a Digital Marketing Specialist. In this role, you will execute digital advertising campaign builds, generate and analyze reports on ad performance, and work with the team to generate high quality leads through our paid channels. You will be part of the global digital marketing team and play an essential role in support and execution of our overall digital strategy.

Requirements

2-3 years of experience in digital marketing, PPC advertising.
Basic understanding of Paid Search, Paid Social, and Display advertising channels
Hands-on experience in at least one of the following channels: Paid Social (LinkedIn, Reddit, or Meta) or Paid Search (Google or Bing).
Strong analytical skills with the ability to interpret data, identify trends, and recommend optimizations.
Advanced skills in Excel or Google Sheets for reporting & analysis (Experience with BI tools is a plus)
Passionate attention for detail
A self-starter attitude that is eager to learn and master the world of Digital Marketing.
Excellent communication and presentation skills.
Ability to manage and prioritize multiple tasks and complete on time.

Nice To Haves

Experience working in a high-growth B2B technology company is a plus.

Responsibilities

Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
Monitor daily ad performance and identify areas for improvement.
Use data from Google Analytics, Facebook Business Manager, and other platforms to assess campaign effectiveness.
Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR).
Collaborate with the Demand Generation team to develop engaging ad copy/creatives.
Conduct keyword research for search campaigns.
Build and refine audience targeting strategies for social and display ads.
Generate performance reports and provide insights on trends, wins, and areas for optimization.
Stay up to date with paid media trends, platform updates, and best practices.