Digital Marketing Specialist / Marketing Communications

dormakaba Austria•Rocky Mount, NC

9h•Hybrid

About The Position

Responsible for planning, developing, and executing marketing initiatives that support the company's branding, sales, customer communications, and business objectives. This role serves as the primary marketing resource for the organization, collaborating with Sales, Product Management, Customer Service, and Executive Leadership to create engaging print and digital marketing materials while managing projects from concept through completion. The position oversees graphic design, digital marketing, trade show marketing, print production, photography, content creation, vendor coordination, and marketing communications to ensure consistent brand messaging across all channels.

Requirements

Bachelor's degree in marketing, Communications, Graphic Design, Business, or a related field preferred.
Minimum of 2-3 years of professional experience in marketing, communications, or graphic design.
Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, and Acrobat).
Experience with Microsoft Office Suite and Canva.
Experience managing print production and coordinating with outside vendors.
Strong understanding of digital marketing, email marketing, website content management, and social media platforms.
Professional photography and photo editing experience preferred.
Excellent written, verbal, and interpersonal communication skills.
Strong organizational, time management, and project management skills with the ability to manage multiple priorities.
Exceptional attention to detail and commitment to producing high-quality work.
Ability to work independently while collaborating effectively across multiple departments.

Nice To Haves

Prior background working with automotive, technical, or specialized portfolio products
Experience with inventory forecasting, replenishment modeling, and demand planning.

Responsibilities

Plan, develop, and execute marketing campaigns supporting company initiatives, product launches, promotions, and sales efforts.
Design and produce brochures, catalogs, flyers, advertisements, trade show graphics, signage, packaging, presentations, promotional materials, and other marketing collateral.
Manage website content, email marketing campaigns, and social media communications.
Coordinate marketing efforts for trade shows, industry events, and promotional campaigns.
Capture and edit product, event, and lifestyle photography for use across print and digital platforms.
Manage relationships with print vendors, promotional suppliers, photographers, and other marketing partners.
Prepare production-ready artwork and oversee print production from proofing through final delivery.
Develop customer-facing and internal communications that support company objectives.
Partner with Sales, Customer Service, Product Management, and Executive Leadership to support marketing initiatives and business goals.
Coordinate distributor marketing requests and customer communications.
Manage multiple marketing projects simultaneously while ensuring deadlines, quality standards, and brand consistency are maintained.
Monitor marketing performance and recommend improvements using analytics and reporting.