Digital Marketing Program Manager

Albertsons Company Inc. • Pleasanton, CA

55d • $92,000 - $120,000

About The Position

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving. This position is based in Pleasanton, CA and Boise, ID.

Requirements

• Passion for innovation and keeping up with the latest trends and best practices in lifecycle marketing.
• Deep understanding of customer behavior and implications for data needs and segmentation, as well as email, push, and SMS/MMS marketing best practices.
• Experience in data discovery and analysis to identify personalization or segmentation opportunities.
• Experience working with data and analytics teams to develop customer segmentation models and predictive models to optimize personalized marketing campaigns.
• Experience working in a collaborative team and directly with people at levels and from across the various areas including IT, Marketing, Product, Operations, Analytics, and other Business Teams
• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5 years of experience in lifecycle marketing, preferably in the retail industry.
• Excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment.
• Strong analytical skills, with experience in data analysis and reporting.
• Excellent project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Familiarity with marketing automation tools and CRM systems (Ex: ESPs like Salesforce Marketing Cloud, Adobe Campaign Standard; CDPs like ActionIQ)

Responsibilities

• Plan, execute, analyze, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion.
• Champion customer personalization and segmentation to drive relevancy in all communications.
• Collaborate / consult with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan.
• Identify opportunities to refine and optimize existing campaigns.
• Own or support end-to-end strategy, execution, and reporting of multi-channel campaigns.
• Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan.
• Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement.
• Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns.
• Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features/functions that resonate with customers at different stages of the lifecycle.
• Collaborate with teams to ensure campaigns have a seamless customer end-to-end experience.
• Partner with analysts and data scientists to analyze customer behavior data to identify opportunities for upsell, cross-sell, and loyalty programs.
• Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A/B testing.
• Build and maintain customer journey maps to ensure a seamless experience across all touchpoints.
• Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns.
• Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing.

Benefits

• Competitive wages paid weekly
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Number of Employees: 5,001-10,000 employees