Digital Marketing Manager

SIEGEL GROUP NEVADA INC • Paradise, NV

5d

About The Position

We are looking for a creative and performance-driven Digital Marketing Manager to lead the digital strategy for our portfolio of hospitality and restaurant brands. This role will oversee all online marketing efforts to build brand awareness, increase guest engagement, drive reservations, and support local store marketing initiatives. The ideal candidate can work remote or in-office and will bring strong experience managing campaigns across multi-unit and multi-market operations.

Requirements

• 3–5+ years of digital marketing experience, preferably in hospitality, restaurant, or lifestyle brands
• Experience supporting multi-unit and multi-market operations
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and email platforms (e.g., Mailchimp, Klaviyo)
• Strong understanding of hospitality customer behavior and local marketing tactics
• Excellent project management and organizational skills
• Ability to manage multiple brands and campaigns in a fast-paced environment
• Ability to work remote while collaborating effectively with cross-functional teams

Nice To Haves

• Experience with design platforms (e.g., Canva, Adobe Creative Suite) is a plus

Responsibilities

• Develop and execute digital marketing campaigns across all brands, including paid social, Google Ads, display, retargeting, email, and SMS
• Manage and optimize brand websites, ensuring content is up to date, SEO-optimized, and mobile-friendly
• Own the social media strategy across platforms (Instagram, Facebook, TikTok, etc.) to build brand presence and community engagement
• Coordinate with operations, culinary, and creative teams to promote seasonal menus, promotions, events, and openings
• Oversee email marketing strategy, including CRM segmentation, campaign planning, and performance tracking
• Monitor online reviews (Yelp, Google, TripAdvisor) and manage reputation strategy in collaboration with location managers
• Analyze and report on campaign performance, website traffic, and ROI using tools like Google Analytics, Meta Business Suite, and others
• Work with influencers and content creators to support local and national campaigns
• Stay current on hospitality and food & beverage trends, digital innovations, and competitor strategies

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 51-100 employees