Digital Marketing Manager

Learfield•Irvine, CA

13d•$85,000 - $105,000

About The Position

This is a player/coach marketing position that will play one of the lead roles in driving both strategy and execution of planning, activation, and optimization of our clients’ digital marketing efforts. As a Digital Marketing Manager, you will bring extensive consulting, technical, functional, and product expertise for live entertainment clients. You will also serve as an integrator between business requirements and ad tech platforms, helping to create digital marketing solutions to meet clients’ growing needs. You will play a key role across multiple clients, driving client education, thought leadership, and campaign implementation. Your strengths in multiple digital marketing platforms including Meta, Google Ads, and DV360 will contribute to your success. This position will work closely with other members of the digital media team, sales, and report to the Director of Marketing Services.

Requirements

6+ years in a hands-on role with digital marketing/programmatic campaigns at an agency, marketer, or demand side platform.
High attention to detail, top-notch analytical skills, and the ability to make data-driven decisions
Experience launching and managing paid social (Meta, TikTok), search (Google Ads), and DV360 campaigns
Strong grasp of the overall digital marketing ecosystem and the role that paid social and programmatic play within
A passion for college athletics and the entertainment business and a strong understanding of live entertainment
Outstanding communication, sales presentation and interpersonal skills (both written and oral)

Nice To Haves

Experience with or significant exposure to college athletics and live entertainment industry
Experience building media plans and meeting campaign performance goals
Experience with ROAS measurement and reporting
Exposure to offline marketing channels & tactics
Google Ads and Google Analytics experience and certification

Responsibilities

Team Management Develop and manage a team of digital specialists to perform at a high-level servicing clients Serve as an escalation point to handle specialists’ issues Train new specialists on advertising platforms and implementing best practices
Successful Digital Marketing Sales and Campaign Implementation Serve as one of the team development members who also acts as the strategic, tactical and technical digital marketing leads for multiple accounts with a focus on generating ticket sales for college athletics and live entertainment Drive strategy as well as set-up, manage, and optimize of paid media campaigns Build strategic recommendations – to elevate conversions and performance marketing goals Own executive client conversations during development, execution, and post-campaign stages In concert with other members of the programmatic team, take a “big picture” perspective and seek to maximize our total digital marketing return
Strategic Client Education and Consulting Educate clients on industry trends, best practices, campaign performance, new services and opportunities Unlock new strategic initiatives and testing with new products from Google and Facebook Create and present client educational case studies and successes
Thought Leadership Consult with and help drive new strategic objectives within the organization Serve as one of the team leads to achieve company goals and objectives Manage team duties and tasks, and coach others to execute alongside cross-functional team members

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

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