Digital Marketing Producer - Ktvf

Gray Media • Fairbanks, AK

18h

About The Position

The Digital Marketing Producer is a dual-impact role integrating on-air station promotion, community branding, and multi-platform digital execution. The position drives audience engagement and station brand loyalty by planning and executing station marketing campaigns and producing, packaging, and managing digital-first content across station websites, mobile apps, social media channels, and FAST/streaming properties.

The producer works with station leadership and sales on sponsorship messaging and community campaigns, promotes programming and events, maintains brand consistency, and uses digital performance analytics to refine promotional and content strategies. The role supports KTVF, KXDF, and KFXF, stations serving Interior Alaska.

Requirements

• 2–4 years of experience in broadcast television promotion, digital content production, media marketing, or a related multimedia field.
• Proficiency in non-linear editing tools such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Working knowledge of graphic design tools such as Adobe Photoshop, After Effects, or Canva.
• Experience with enterprise Content Management Systems (CMS) and social media publishing suites.
• Strong copywriting abilities for broadcast promotion scripts and digital platforms, including headlines, social copy, and SEO descriptions.
• Ability to manage multiple daily deadlines, collaborate across news, sales, and engineering departments, and work independently.
• Bachelor’s degree in Broadcast Journalism, Marketing, Communications, Digital Media, or equivalent practical experience.

Responsibilities

• Conceive, write, produce, and edit on-air topical promos, image campaigns, sports programming spots, and station initiative announcements.
• Collaborate with station leadership and sales to develop sponsorship messaging, client integration assets, and station presence at community events.
• Lead promotional rollouts for special programming, syndicated launches, local sports network broadcasts, and station community outreach.
• Ensure visual assets, voice, and promotional messaging adhere to brand standards and station guidelines.
• Produce, adapt, and publish daily multimedia content across station websites, mobile news and weather apps, and other digital platforms.
• Plan and execute audience development campaigns across social channels, and monitor community engagement and audience response.
• Shoot, edit, and optimize short-form video and visual graphics for mobile and digital consumption.
• Track digital KPIs, including page views, video starts, social reach, and engagement, using analytics platforms to refine strategies.
• Assist with managing streaming channels (FAST/OTT), push notification strategies, and newsletter distribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level