DIGITAL MARKETING PRODUCER - KTVF

FOX Carolina News • Fairbanks, AK

1d

About The Position

The digital marketing & content producer is a dual-impact role designed to integrate on-air station promotion, community branding, and multi-platform digital execution. This role drives audience engagement and station brand loyalty by planning and executing creative station marketing campaigns while actively producing, packaging and managing digital-first content across station websites, mobile apps, social media channels, and FAST/streaming properties.

Requirements

• 2–4 years of experience in broadcast television promotion, digital content production, media marketing, or a related multimedia field.
• Proficiency in non-linear editing (Adobe Premiere Pro, Final Cut Pro, or equivalent).
• Working knowledge of graphic design tools (Adobe Photoshop, After Effects, Canva).
• Experience with enterprise Content Management Systems (CMS) and social media publishing suites.
• Strong copywriting abilities for both broadcast promotion (scripts) and digital platforms (headlines, social copy, SEO descriptions).
• Demonstrated ability to manage multiple daily deadlines, collaborate across news, sales, and engineering departments, and work independently.
• Bachelor’s degree in Broadcast Journalism, Marketing, Communications, Digital Media, or equivalent practical experience.

Responsibilities

• Conceive, write, produce, and edit high-impact on-air topical promos, image campaigns, sports programming spots, and station initiative announcements.
• Collaborate with station leadership and sales to develop sponsorship messaging, client integration assets, and station presence at key community events.
• Lead promotional rollouts for special programming, syndicated launches, local sports network broadcasts, and station community outreach.
• Ensure all visual assets, voice, and promotional messaging adhere strictly to brand standards and station guidelines.
• Produce, adapt, and publish daily multimedia content across station websites, mobile news/weather apps, and digital platforms.
• Plan and execute audience development campaigns across social channels; monitor community engagement and audience response.
• Shoot, edit, and optimize short-form video (reels, social clips, digital packages) and visual graphics tailored for mobile and digital consumption.
• Track KPIs across digital properties (page views, video starts, social reach, engagement) using analytics platforms to refine promotional and content strategies.
• Assist in managing streaming channels (FAST/OTT), push notification strategies, and newsletter distribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level