Digital Marketing Performance Manager

SHI International Corp.•Austin, TX

1d•$100,000 - $130,000•Hybrid

About The Position

The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events. This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue. The Digital Marketing Performance Manager will operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.

Requirements

Advanced proficiency in Microsoft Excel and PowerPoint for reporting, analysis, and presentation development.
Intermediate to advanced proficiency with marketing analytics, reporting, and automation platforms, including Marketo, Power BI, CRM systems, Google Tag Manager, Google Analytics, and Tableau.
Experience supporting tracking implementations, tagging governance, attribution reporting, and campaign performance measurement.
Advanced project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
Intermediate to advanced ability to leverage performance data to guide analysis, recommendations, and decision-making.
Intermediate to advanced experience developing, implementing, and optimizing performance measurement frameworks across multiple marketing channels.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
Familiarity with attribution models, funnel analysis, and pipeline measurement.
Knowledge of audience strategy, channel planning, and campaign measurement methodologies.
Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Nice To Haves

B2B marketing experience.
Technology industry experience.
Experience supporting data integration initiatives, unified reporting environments, or the development of scalable marketing performance playbooks

Responsibilities

Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels, including paid media, email, web, and events.
Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
Establish and maintain campaign and channel benchmarks to support consistent measurement, reporting, and performance expectations across teams.
Partner with internal stakeholders to define measurement requirements and support the development of dashboards, reporting infrastructure, and attribution models, including paid media attribution and KPI reporting.
Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.
Own campaign performance accountability by analyzing channel and campaign results, identifying optimization opportunities, and informing investment and resource allocation decisions.
Identify performance trends, risks, and growth opportunities, feeding insights back into campaign planning, channel strategy, and optimization efforts.
Support test-and-learn initiatives, including A/B testing and pilot programs, to validate new approaches and improve marketing efficiency and effectiveness.
Partner with Content, Web, and Demand Generation teams to support SEO and GEO initiatives that improve discoverability and performance across search engines and AI-driven answer platforms.
Track and report on organic performance, search rankings, website traffic, and conversion impact, while helping teams operationalize insights into execution.
Collaborate with Digital, Paid Media, Events, and external agencies or vendors to ensure accurate tracking, data integrity, cross-channel visibility, and appropriate implementation of tools such as Google Tag Manager and Google Analytics.
Develop scalable playbooks, frameworks, and processes that enable consistent performance measurement and execution across the Integrated Marketing organization.
Support cross-functional campaign measurement, including event attribution and integration into broader funnel analysis.