Digital Marketing Operations Specialist

Acrisure•Greenwood Village, CO

8d•Onsite

About The Position

Auris is seeking a hands-on HubSpot specialist to join the Marketing Operations team. This role will support the broader marketing team in executing campaigns, maintaining data quality, and generating reports. The specialist will work closely with the Senior Director of Marketing Operations, focusing on practical execution within the HubSpot platform. The ideal candidate enjoys working in HubSpot, values clean data and well-built workflows, and is looking to grow their skills with strong management support.

Requirements

3-5 years in marketing operations, campaign management, or a similar role.
3+ years of hands-on HubSpot experience at Marketing Hub Pro or Enterprise level, including building workflows, managing lists, setting up campaigns, and pulling reports.
HubSpot Marketing Software certification.
Comfortable with marketing data: ability to build a dashboard, identify anomalies in reports, and explain findings clearly.
Detail-oriented and organized, with a commitment to following standards, documenting work, and seeking clarification when needed.
Ability to work independently on defined tasks while staying aligned with the team.

Responsibilities

Build and launch campaigns in HubSpot, including emails, landing pages, forms, lists, and automation workflows, adhering to established standards.
Perform quality assurance on campaigns before launch, checking links, tokens, audience logic, and suppression lists.
Apply UTM conventions and attribution field standards consistently to maintain data integrity.
Support and improve nurture programs, drip sequences, and event follow-up workflows.
Manage forms across the website, ensuring consent capture and basic compliance.
Monitor email deliverability and report any issues.
Maintain organization within the HubSpot instance, including naming conventions, workflow structure, and property cleanliness.
Build and maintain HubSpot reports and dashboards for campaign performance, funnel metrics, and lead quality.
Fulfill ad-hoc data requests from the marketing team, translating them into clear and readable outputs.
Support attribution tracking by ensuring correct population of campaign fields and flagging gaps.
Assist in maintaining data hygiene through duplicate checks, fill rate reviews, and list cleanup.
Document work in Notion, capturing configurations, changes, and decisions.
Keep the HubSpot data dictionary updated with property and workflow changes.
Support the onboarding of other marketing team members to HubSpot.