Digital Marketing Operations Manager

RefrigiWear, LLC • Dahlonega, GA

2d • Onsite

About The Position

RefrigiWear is seeking a Digital Marketing Operations Manager to lead the technology, reporting, and operational foundation behind our digital customer experience. This is a hands-on leadership role: you will own website and marketing-platform performance, improve customer journeys, translate analytics into action, manage technology investments, and guide a team of digital marketing specialists. The ideal candidate understands how technology strengthens marketing, sales, and e-commerce performance and can connect platform functionality to customer behavior and measurable business outcomes.

Requirements

• Five to ten years of digital marketing experience with a strong command of core digital marketing principles.
• Three to five years of hands-on BigCommerce or Shopify experience; BigCommerce and the BigCommerce B2B application or module are preferred.
• At least five years managing e-commerce websites generating $10 million or more annually and supporting more than 500 product variations.
• At least two years of experience with API data flows that synchronize cross-channel marketing data.
• Expert knowledge of website technologies, HTML and CSS, content management systems, and marketing-automation tools such as Klaviyo, Yotpo, or Justuno.
• Three to five years of experience with Google Analytics, GA4, or a similar analytics platform.
• At least one year managing budgets and, ideally, one to three direct reports supporting digital marketing and websites.
• Bachelor's degree in Marketing or Business; coursework in digital media, web design, or computer programming is strongly preferred.
• Advanced Excel reporting skills, proficiency with Microsoft Office, and the ability to interpret data and recommend action.
• Experience supporting B2B and direct-to-consumer audiences, with strong communication, project management, organization, and attention to detail.
• Hands-on knowledge of day-to-day e-commerce operations and the ability to manage multiple projects independently and simultaneously.

Nice To Haves

• BigCommerce and the BigCommerce B2B application or module are preferred.
• coursework in digital media, web design, or computer programming is strongly preferred.
• ideally, one to three direct reports supporting digital marketing and websites.

Responsibilities

• Own the functionality, uptime, and performance of company websites, connected applications, and other marketing technology platforms.
• Support revenue growth and healthy performance across multiple B2B and direct-to-consumer websites and online channels.
• Lead the evaluation, planning, scheduling, deployment, execution, and maintenance of website functionality and marketing technology.
• Serve as the primary liaison and, when needed, project manager for integrations between major marketing platforms and other company systems and processes.
• Own and improve the digital experience from customer acquisition through conversion, retention, and ongoing engagement.
• Lead the collection, analysis, and communication of performance data across websites, applications, and third-party platforms.
• Identify opportunities to improve customer journeys, digital performance, and revenue growth.
• Align digital touchpoints with how, when, and where customers are acquired and measure success throughout the journey.
• Implement personalization and segmentation across website and email platforms.
• Own major digital KPIs and related metrics, including conversion rate, cart size, returns, and overall customer experience.
• Lead Google Analytics, platform reporting, and ad hoc analysis while serving as the primary contact for digital marketing reporting needs.
• Clearly communicate platform capabilities, limitations, and opportunities to internal teams and customers when needed.
• Own the digital technology budget from planning through ongoing monitoring to maximize value and prevent overspending.
• Manage digital marketing specialists, including scheduling, performance reviews, compensation reviews, and searches for new talent when needed.
• Manage agency and vendor relationships to support timely, on-budget delivery and positive business results.
• Collaborate across Marketing and other departments on projects ranging from daily enhancements to major platform initiatives.
• Stay adaptable as e-commerce and marketing technology evolve, evaluating new tools based on business value rather than novelty.

Benefits

• competitive salary and bonus opportunity
• medical, dental, vision, and life insurance
• paid time off
• employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Manager