Digital Marketing Operations Intern (Remote, USA)

Institute For Study Abroad•Indianapolis, IN

1d•Remote

About The Position

IFSA is seeking a detail-oriented and technically curious Digital Marketing Operations Intern to join our marketing team. In this role, you’ll work alongside senior leaders in keeping our marketing data clean, our lead pipeline flowing, and our digital assets running smoothly. You will take ownership of routine CRM hygiene in HubSpot, manage lead routing and lifecycle tracking, build and deploy email nurture workflows, and publish content via WordPress. You will also play a key role in our reporting cadence by pulling dashboards and flagging performance outliers for leadership. This is an ideal opportunity for a data-driven student or recent graduate who wants to gain hands-on experience with enterprise-level marketing technology, cross-functional collaboration, and the analytical backbone of marketing operations.

Requirements

Detail-oriented
Technically curious
Comfort with basic spreadsheet functions (VLOOKUP, pivot tables) is a plus.
Solid working knowledge of Microsoft Office 365—Word, Excel, PowerPoint, Outlook, and SharePoint
Current undergraduate or graduate student; or recent college graduate seeking part-time work experience while actively securing full-time employment
Authorized to work in the USA; physically located in the USA for the duration of the internship

Nice To Haves

Prior exposure to a CRM like HubSpot or Salesforce
Familiarity with web analytics tools such as Google Analytics
Working familiarity with web content management systems
Experience with WordPress

Responsibilities

Assist with routine database hygiene by auditing CRM records, identifying and merging duplicate contacts/accounts, and standardizing misformatted fields (e.g., phone numbers, email addresses, and URLs).
Perform regular data-cleansing sweeps to purge invalid email bounces, standardize naming conventions, and flag incomplete records for further enrichment by senior team members.
Monitor inbound lead queues, manually routing unassigned or misrouted leads to the correct regional or enterprise sales representatives based on established territory rules.
Maintain lead lifecycle accuracy by updating contact statuses, lead scores, and stage progressions as records advance through the pipeline, ensuring reporting dashboards reflect real-time activity.
Assist in list-building and segmentation for email campaigns by exporting targeted contact lists from the CRM and verifying that all included leads meet required demographic criteria.
Help prepare weekly engagement reports and dashboards by pulling standard CRM reports, compiling data into reporting platforms, and flagging outliers (e.g., abnormal web traffic patterns, UTM-tagged campaign performance discrepancies, or conversion-rate fluctuations) for marketing leadership to review.
Contribute to process documentation by updating quick-reference guides and standard operating procedures (SOPs) for common CRM tasks as workflows evolve.
Build, revise, and deploy email campaigns and automated nurture workflows in HubSpot, assisting with audience segmentation, A/B testing, and basic performance reporting to improve subscriber engagement and conversion.
Publish and categorize website content (pages, blogs, resources) in IFSA’s WordPress CMS, ensuring accurate tags, SEO metadata, and timely refreshes.
Manage and audit IFSA’s external presence by updating program and service listings across third-party review platforms and directories to ensure accuracy and consistency.
Collaborate cross-functionally with colleagues across IFSA departments to gather content requirements, align messaging, and support integrated marketing initiatives.
Support day-to-day marketing operations with additional ad-hoc projects and administrative tasks as assigned, contributing to the overall efficiency and responsiveness of the marketing team.