Digital Marketing Manager

Houston Texans • Houston, TX

15h • Onsite

About The Position

The Houston Texans is looking for players who want to make an impact on the Team. We scout for players who are innovative, passionate, accountable, and those who are willing to work as a team player to contribute to the achievement of the Houston Texans' goal of becoming the most respected and most valuable professional sports franchise in the world.
Qualified candidates interested in being considered for available positions should complete the online application as well as upload a resume.
The Houston Texans are in a season of growth. We are seeking an individual for the position of Digital Marketing Manager.
Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome

The Texans CHARGE
Be Champions in Every Way by Cultivating Excellence and Fearlessly Evolving
Culture: We attract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to being champions in every way.
Essential Job Function:
The Digital Marketing Manager helps manage the Texans’ digital marketing channels and platforms, including web, app, email, SMS, and push notifications with a focus on connecting digital marketing to ticketing/CRM data centers to produce personalized, automated campaigns that engage our fanbase and key audiences while driving significant revenue growth. Additionally, the manager will explore web, app, and YouTube data to drive experimentation and unlock user growth and engagement. Experience with email marketing automation software such as Oracle Eloqua or Salesforce Marketing Cloud is required. This role will both drive and support digital strategy by accelerating decision- making by communicating actionable insights and owning long-term digital growth. The best candidates will be highly motivated to develop a data-driven approach to growth. Day-to-day work will include supporting fan journeys (eg, multi-touchpoint automated journeys, building dashboards and digital assets, and managing/guiding digital marketing for internal departments.
Position requires routine face-to-face personal interaction with other Club personnel and fans at NRG Stadium and/or NRG Park during Houston Texans football games and other Club events; therefore, job responsibilities must be physically performed in the Club offices and/or at NRG Stadium/NRG Park as may be assigned and not in a telecommuting manner.

Requirements

• Ability to independently manage marketing programs while integrating tactics into the organization’s larger strategy.
• Must be able to set data-focused benchmarks to measure campaign success.
• Ability to evolve tactics over time to stand out among other NFL clubs in a competitive landscape.
• Ability to operate within a team-based organizational structure that values collaboration and project ownership.
• Decision making capabilities with respect to duties and responsibilities including budget allocation and resource expenditure.
• Policy setting capabilities associated with the job’s purpose and essential responsibilities.
• Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
• Effective verbal and written communication skills.
• Strong interpersonal skills and the ability to develop solid working relationships at all levels across the organization.
• Ability to work independently with minimal direction to complete personal goals and as a team member in order to accomplish department goals.
• Excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines.
• Ability to maintain confidential and/or proprietary information.
• Ability and internal drive to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities.
• Proficiency in use of Microsoft Office software applications.
• Bachelor’s degree from a four-year accredited college or university preferred.
• High School Diploma required.
• 2-3 years managing digital marketing programs or working closely with digital data streams.
• Experience managing digital marketing automation software (eg, Oracle Eloqua, SFMC) or working as part of a team using this software

Responsibilities

• Build digital tactics playbook to execute team strategy; help evolve the visual look, automations, and segmentation. The Texans currently use Oracle Eloqua to manage fan journey automation and personalization.
• Build touchpoint templates for internal stakeholders and oversee team email and SMS calendar. Drive efficiency in project processes.
• Develop & distribute digital best practices to internal stakeholders.
• Develop & execute SMS marketing & ticket sales playbook. The Texans currently use Oracle Eloqua to manage SMS marketing.
• Build buyflow/landing page best practices, monitor/improve landing page conversion rate, and apply/monitor attribution/tracking.
• Manage data flows between email marketing software, CRM, data center.
• Develop monetizable assets in the digital marketing space for the corporate partnerships team to sell against & add to menu.
• Perform various other tasks as assigned from time to time by Digital Media Director.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level