Digital Marketing Manager

Marketing Direction•Tampa, FL

13d•Remote

About The Position

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution. We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.

Requirements

5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
Recent, active platform experience (not legacy knowledge from years ago)
Track record of measurable results
Hands-on experience building workflows, sequences, and automations
Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
Experience with CRM configuration, lead scoring, and pipeline automation
Ability to troubleshoot integrations and data flow issues
Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
Experience managing meaningful budgets (not just small test campaigns)
Ability to build, optimize, and report on campaigns independently
Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
Proficiency with Google Analytics (GA4) and Google Tag Manager
Ability to translate data into actionable insights
Comfortable learning new platforms quickly
Experience with platform integrations and troubleshooting
Familiarity with integration/automation tools (Make, Zapier, or similar)
Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
Proficiency with Excel for data analysis and reporting
Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity
Self-Directed: Can take strategic specifications and execute without hand-holding
Detail-Oriented: Catches errors before they reach clients; maintains quality standards
Reliable: Meets deadlines consistently; communicates proactively when issues arise
Adaptable: Comfortable with changing priorities and new platform requirements
Curious: Stays current with platform changes; proactively learns new tools

Nice To Haves

Agency or multi-client experience (understanding of billable time, client deliverables, agency economics)
Experience with GoHighLevel specifically
Experience with PPC optimization platforms (Optmyzr, Opteo, or similar)
Background in B2B professional services marketing
Experience with LinkedIn Sales Navigator for prospecting support
Google Ads and/or HubSpot certifications