Digital Marketing Manager

6sense•Austin, TX

3d•$107,096 - $157,075•Remote

About The Position

6sense is looking for a digital marketing manager with a passion for digital strategy, conversion optimization, analytics and driving pipeline. This is a key role at 6sense and one that supports our entire marketing organization. This role will manage our website, create landing pages, test to optimize conversions/performance, create personalized website experiences, and report on outcomes with GA4 and similar tools.

Requirements

5-7 years of experience
Strong organizational skills and ability to manage multiple projects simultaneously
Strong interest in CRO and ability to self-identify and execute tests
Understanding of ABM technologies and how to execute
Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics
Knowledge of SEO/AEO technical best practices
Experience with Google Analytics 4 and Tag Manager
Experience with Qualified or similar conversational AI platform
Experience with Trendemon, Mutiny or other website personalization tools

Nice To Haves

Experience with Salesforce or other CRM
Experience with an attribution platform
Experience with LinkedIn Advertising
Experience with Google Ads

Responsibilities

Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns
Day to day management of WordPress website
Create custom high-performing pages, including testing various copy as well as layout
Manage website personalization tool
Mange AI agents with a goal of maximizing conversions
Report on website performance
Continually test to drive higher performance across the website
Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site