Digital Marketing Manager - Corporate Office

Coury Hospitality•Grapevine, TX

20h•Remote

About The Position

The Corporate Digital Marketing Manager supports Coury Hospitality’s digital marketing team by assisting with reporting, managing paid media and website strategy, and leading digital strategy for Coury’s core brand hotels. The role works closely with corporate marketing and property teams to ensure consistent, brand-compliant execution across channels. It includes oversight of digital media performance and budgets, liaison work with property teams and hotel brand systems, support for paid media tactics, recurring reporting, and auditing and optimization of Google Ads.

Requirements

At least 4 years of digital marketing experience, including SEO, website strategy, and social media marketing.
Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
Working knowledge of AI-powered marketing tools, large language models, and emerging digital search trends, including their application to content optimization, digital visibility, and marketing efficiency.
Proficiency in Microsoft Excel and data reporting and formatting.
Strong attention to detail, organizational skills, and communication skills.
Ability to manage multiple properties and competing priorities simultaneously in a remote environment.

Nice To Haves

Hospitality experience.
Familiarity with Marriott and/or Hilton branded website platforms.
Familiarity with GA4 and Looker Studio.
Google Ads or related digital marketing certifications.

Responsibilities

Serve as the main support contact and strategic lead for digital marketing across Coury’s core brand hotels.
Partner with external agencies to monitor campaign performance, budget pacing, and return on investment.
Load, manage, and reconcile digital media funds for properties as needed.
Monitor key performance indicators, including CPC, ROAS, share, and conversions, and identify optimization opportunities.
Act as the primary liaison between property marketing managers, property leaders, and brand systems such as Marriott and Hilton property websites.
Provide recommendations and reporting on requested brand.com edits, ensuring content is accurate, optimized, and aligned with brand standards.
Guide image best practices and manage image uploads across branded property websites.
Assist properties with transactional email marketing best practices, including template setup, deliverability, and engagement.
Troubleshoot property-level issues and escalate platform-level concerns to brand support.
Support SEO, Answer Engine Optimization, and Generative Engine Optimization strategies to improve hotel visibility and accuracy across search engines, AI-powered search platforms, and large language models.
Assist with launching and maintaining new paid media tactics, including geo-fencing advertising.
Support the execution and management of LinkedIn advertising campaigns and paid social campaigns across relevant platforms.
Monitor new paid media tactics and recommend optimizations as they scale across the portfolio.
Maintain accurate, current data in marketing platforms, tracking sheets, and reporting tools.
Prepare recurring performance reports for internal stakeholders and property teams.
Support the Senior Director, Digital Marketing with compiling and formatting data for leadership and asset manager presentations.
Ensure accuracy and consistency across reporting dashboards, including GA4 and Looker Studio.
Conduct routine audits of property-level Google Ads accounts.
Perform keyword research and recommend updates to keywords, ad copy, and targeting.
Ensure paid search activity complies with franchise partner and Coury brand standards.