Digital Marketing Manager

UMT - Internal • New York, NY

7h • $100,000 - $120,000 • Hybrid

About The Position

We are looking for a Digital Marketing Manager to join UnitedMasters! As the Digital Marketing Manager at UnitedMasters, you will play a pivotal role in developing and executing digital marketing strategies to promote our artists, music releases, and brand across various digital platforms. You will collaborate closely with our marketing team, artists, and external agencies to drive engagement, increase fan base, and enhance brand visibility
This role is based in Brooklyn, New York with four days in-office and one day remote.

Requirements

• Strong understanding of digital analytics tools and ability to derive actionable insights from data.
• Excellent project management skills with the ability to prioritize tasks and meet deadlines.
• Knowledge of music streaming platforms and digital distribution channels.
• Basic photo and video editing skills via Adobe photoshop, Capcut, I-movie or similar applications.
• 3-5 years of experience in digital marketing within the music or entertainment industry.
• Proven track record of managing successful social media campaigns and digital marketing strategies.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or equivalent level preferred.
• Passion for music and a solid understanding of music industry trends and audience preferences.
• Experience working directly with artists or record labels in a digital marketing capacity.
• Clear pulse in social media trends and latest happenings.
• Ability to coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns
• Ability to test, assess and update best practices to increase consumption and fan engagement for our partner artist roster.
• Must be able to brainstorm and execute campaigns that uniquely leverage UnitedMasters network of influencers to promote priority releases.

Responsibilities

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives and artist promotion plans.
• Partner closely with Marketing Product Managers to own and execute all aspects of digital marketing for an assigned roster of artists, serving as the primary driver of digital strategy, campaign planning, and performance optimization across releases and key moments.
• Content Creation: Oversee the creation of compelling digital content including graphics, videos, and written content that resonate with our target audience.
• Paid Advertising: Strategize and manage digital advertising campaigns
• Analytics, Insights & Optimization: Own digital performance measurement across content, social, and paid media, leveraging real-time platform analytics, attribution tools, and audience insights to evaluate campaign impact. Translate data into actionable recommendations that optimize content strategy, media spend, fan engagement, and release performance across platforms.
• Creator, Influencer & Community Strategy:Develop and manage creator, influencer, and community-driven campaigns that authentically extend artist reach, drive UGC, and activate fans beyond owned channels
• Collaboration and Coordination: Work closely with artists, management teams, and external agencies to coordinate promotional activities and integrate digital marketing efforts with broader marketing initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees