Digital Marketing Manager
About The Position
This is a new, permanent Digital Marketing Manager position responsible for taking ownership of the organization’s digital marketing strategy and execution. The ideal candidate will be a hands-on subject matter expert who can build the strategy, execute campaigns, manage digital channels, analyze performance, and establish processes for long-term growth. The role will oversee: Website strategy, management, and optimization SEO and paid search/PPC Social media Email marketing Content development Lead-generation campaigns Landing pages and conversion optimization Digital analytics and reporting Marketing automation External marketing vendor/agency relationships The Digital Marketing Manager will work closely with Sales, Business Development, and Marketing Operations to improve lead quality, conversion, campaign performance, and marketing-generated pipeline.
Requirements
- 5+ years of B2B digital marketing experience with a Bachelor’s degree in Marketing or a related field, or BS in Business Admin
- 7–10 years of strong hands-on experience.
- Strong B2B marketing background; primarily consumer marketing experience is not preferred.
- Demonstrated ownership of digital marketing strategy and execution.
- Experience managing websites and analyzing website traffic and performance.
- Hands-on experience with social media and email campaigns.
- Experience developing content and integrated marketing campaigns.
- Proven lead-generation experience.
- Experience with paid advertising, particularly Google Ads.
- Strong SEO knowledge, including experience managing outside SEO partners.
- Strong analytical skills and the ability to determine what is and isn't working.
- Experience managing external marketing vendors/agencies.
- Strong communication, organization, and project management skills.
Nice To Haves
- Experience with Salesforce CRM
- Experience with Salesforce Campaigns and reporting
- Experience with Salesforce Account Engagement
- Experience with HubSpot
- Experience with Constant Contact
- Experience with Apollo
- Experience with Google Ads
- Experience with Google Analytics 4
- Experience with LinkedIn Campaign Manager
- Experience with WordPress
- Experience with Power BI
- Experience in commercial services, construction, industrial, or facility management
Responsibilities
- Develop and execute the overall digital marketing strategy.
- Generate qualified B2B leads through integrated digital campaigns.
- Manage website strategy, traffic, optimization, landing pages, and conversion performance.
- Oversee SEO initiatives and manage outside SEO partners.
- Develop and manage PPC and Google Ads campaigns.
- Plan and execute email marketing campaigns.
- Manage social media presence and digital content strategy.
- Develop blogs, videos, case studies, white papers, and customer success content.
- Execute industry-focused campaigns across Manufacturing, Healthcare, Education, Hospitality, Property Management, Commercial Real Estate, and Industrial markets.
- Partner with Marketing Operations to leverage Salesforce CRM and marketing automation.
- Track campaign performance, website analytics, lead quality, conversion rates, and ROI.
- Collaborate with Sales and Business Development to improve lead generation and conversion.
- Manage relationships with outside marketing vendors and agencies.
- Take ownership of the entire digital marketing process rather than simply coordinating activities or vendors.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
