Digital Marketing Manager

Cook & Boardman Group • Winston-Salem, NC

1d

About The Position

The Cook & Boardman Group, LLC is seeking a data-driven Digital Marketing Manager to lead the creation, execution, and optimization of integrated marketing campaigns that drive demand, generate qualified leads, and support revenue growth. This role will build and execute multi-channel campaigns, manage account-based marketing (ABM) initiatives, and leverage marketing automation and CRM systems to track performance, enhance lead flow, and support our distributed sales organization.This is an ideal opportunity for a hands-on marketer who is strategic, analytical, highly organized, and skilled at orchestrating campaigns across digital channels.

Requirements

• 5+ years of experience in digital marketing, demand generation, or campaign management (B2B preferred).
• Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and CRM systems (e.g., Microsoft Dynamics).
• Solid understanding of web analytics and digital performance measurement (Google Analytics).
• Highly analytical and data-driven; able to translate insights into recommendations.
• Excellent communication, organization, and project management skills.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Nice To Haves

• Proven experience supporting distributed sales teams or channel organizations is a plus.
• Experience in construction, building products, or related industries preferred but not required.

Responsibilities

• Develop, execute, and optimize demand generation and lead generation campaigns that support marketing and sales pipeline goals.
• Build multi-channel marketing programs using paid media, email, social media, press, and content syndication.
• Create and execute account-based marketing (ABM) campaigns targeting priority markets, accounts, and buyer personas.
• Partner with internal teams and external vendors to ensure timely and high-quality campaign delivery.
• Build and manage workflows, segmentation, lead scoring, and automated nurture programs within the marketing automation platform (HubSpot preferred).
• Ensure accurate lead capture, qualification, routing, and handoff to sales through CRM and marketing automation tools.
• Maintain strong alignment with sales to improve lead quality, follow-up processes, and conversion rates.
• Utilize analytics and reporting tools to measure campaign performance, identify trends, optimize strategies, and deliver actionable insights to marketing leadership.
• Monitor web traffic, engagement, and conversion performance using tools such as HubSpot and Google Analytics.
• Maintain dashboards and reporting frameworks that communicate campaign impact and ROI.
• Collaborate with content, product, and sales teams to ensure campaign assets align with buyer needs, industry trends, and Cook & Boardman’s brand messaging.
• Support the development of targeted messaging and content aligned to key personas and market segments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees