Digital Marketing Manager

Allergy Partners•Asheville, NC

About The Position

The Digital Marketing Manager helps shape how millions of patients and physicians engage with our brand online. Under the direction of the Marketing Director, they lead initiatives that strengthen the digital presence—from website development and SEO optimization to analytics review and continuous improvement—ensuring digital website experience reflects the quality, expertise, and compassion that define Allergy Partners.

Requirements

3–5+ years of experience managing websites and digital marketing programs.
Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush.
Working knowledge of general web development principles with focus on lead generation and customer experience.
Experience creating content for website use, including idea generation, copy writing, and photo sourcing.
Excellent analytical, organizational, and communication skills.
Passion for healthcare, innovation, and improving patient experiences through digital engagement.
Strategic thinker who connects digital tactics to organizational goals.
Data-driven and proactive in identifying opportunities for continuous improvement.
Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously.
Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends.
High School Diploma required.
Bachelor’s degree in Marketing or a related field.

Nice To Haves

Experience in healthcare setting, ideally marketing to patients and physicians, preferred

Responsibilities

Website Strategy & Development Translate strategic plans and tactical objectives into actionable website initiatives.
Manage day-to-day operations of the corporate website ensuring consistent, and user-friendly experience.
Collaborate with developers, designers, and content teams to create content for new website pages, landing pages, and enhancements.
Ensure all web properties are mobile-optimized, ADA compliant, and secure.
Search Engine Optimization (SEO) Implement SEO best practices to optimize for traditional search and emerging AI-driven search.
Conduct keyword research, competitive analysis, and technical audits to identify opportunities that drive online visibility and patient engagement.
Stay current with evolving trends, algorithm updates, and digital innovations to proactively adjust tactics for sustained organic growth.
Analytics & Reporting Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush.
Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights that guide program improvements.
Identify opportunities to enhance user experience, site engagement, and conversion pathways to support online customer journey leading to online appointment scheduling.
Collaborate with marketing, technology teams, and vendors to ensure proper management of patient information, accurate data attribution, and integration with all marketing automation systems.
Completes all assigned AP training (such as CPR, OSHA, HIPAA, Compliance, Information Security, others) within designated timeframes.
Complies with Allergy Partners and respective hub/department policies and reports incidents of policy violations to a Supervisor/Manager/Director, Department of Compliance & Privacy or via the AP EthicsPoint hotline.
Models the AP Code of Conduct and demonstrates a commitment to the AP Compliance Program, standards and policies.
Maintain compliance with all policies and procedures, actively participate in enforcement of all ongoing Cybersecurity efforts to ensure safe and secure IT systems for all employees and clients at Allergy Partners.
Remain vigilant and aware of new threats and assist the company by fulfilling an a ctive role in observing, enforcement and reporting of cybersecurity incidents, efforts, programs and fulfill required training on a timely basis as required by frequency and due dates.