Digital Marketing Manager

Wan Bridge Group•Houston, TX

23h•Onsite

About The Position

The Digital Marketing Manager is responsible for overseeing all digital marketing efforts, including paid media campaigns, website oversight, Martech integrations, and performance reporting. This role emphasizes data-driven strategies, digital advertising, and optimization of online customer experiences. The Digital Marketing Manager ensures that digital investments deliver measurable ROI and align with broader marketing strategies.

Requirements

Bachelor's degree in Marketing, Business, or related field preferred.
5+ years of experience in digital marketing, with a performance-focused background.
2 years of experience in Management position required.
Proficiency in Google Ads, Meta Ads Manager, and digital analytics/reporting tools.
Experience with website management (UX/UI best practices, SEO fundamentals).
Strong analytical skills and knowledge of Martech platforms and integrations.
Budget and expense management experience.
Ability to stay ahead of digital marketing trends and emerging technologies.

Responsibilities

Manage and optimize digital advertising campaigns (PPC, geofencing, Meta, programmatic).
Oversee website structure, wireframes, and digital experience audits.
Lead Martech setup, including Google Analytics, tracking pixels, GMB, and related tools.
Oversee ILS contracts, launch and maintenance of listings (Zillow, Apartments.com, Apartmentlist.com)
Analyze and report on digital campaign performance, providing insights and ROI metrics.
Manage relationships with digital agencies and vendors.
Oversee reputation management platforms, including access and approvals.
Track and manage marketing budgets and expenses for digital campaigns.
Support event initiatives through digital campaign execution.