Digital Marketing Manager

Equifax • Saint Louis, MO

59d • Hybrid

About The Position

The Digital Marketing Manager will drive operational excellence across the paid media campaign lifecycle, from writing compelling ad copy and executing high-ROI campaigns. This is a crucial, high-impact role for an analytical thinker who will work directly with Demand Generation teams to ensure digital campaigns achieve desired business outcomes in lead and revenue growth.

Requirements

• A Bachelor's Degree in Marketing, Business, or a related field.
• Minimum of 5+ years of experience directly managing paid digital acquisition campaigns (PPC, Display, Paid Social).
• Demonstrable, hands-on experience and proficiency with Google Ads, LinkedIn Ads Manager, and Meta Ads Manager (Facebook/Instagram).
• Proven proficiency with Google Analytics 4 (GA4), specifically in tracking and reporting campaign-specific KPIs and ROI.
• Expertise in copywriting for digital advertising and a track record of successful A/B testing for ad creatives/copy.

Nice To Haves

• Direct experience with a high-growth B2B or e-commerce brand.
• Experience with Google Tag Manager
• Working knowledge of design using platforms like Canva to create or modify ad creatives.
• Experience with analytics and data visualization tools like Tableau or Google Data Studio (Looker Studio).
• Certification in Google Ads or a specialized certification in a social media advertising platform.
• Working knowledge of SEO principles and keyword research to inform paid strategy.

Responsibilities

• Develop, implement, and manage a comprehensive paid media strategy across various channels, including PPC, display advertising, audio advertising, and paid social campaigns.
• Manage and optimize the digital marketing budget, ensuring effective resource allocation to maximize channel performance and ROI.
• Collaborate directly with Demand Generation teams to align digital campaign objectives with overarching business outcomes and lead generation goals.
• Create, write, and A/B test ad copy for all paid campaigns, ensuring messaging is tailored for specific target audiences and performance objectives.
• Collaborate with the design and content teams to ensure all ad creatives and campaign messaging is aligned with brand guidelines.
• Work closely with trade media vendors and industry publishers for digital advertising campaigns (e.g., sponsored content, targeted display).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Administrative and Support Services
• Number of Employees: 5,001-10,000 employees