Digital Marketing Manager
About The Position
The National Marine Sanctuary Foundation, a 501(c)3 non-profit organization that is a leading voice for U.S. protected waters, is seeking a Digital Marketing Manager to be responsible for developing and executing the Foundation’s email marketing strategy across four major areas: brand awareness, engagement, cultivation and individual fundraising. In addition, the Digital Marketing Manager will make decisions regarding the execution across the Foundation website, social medial channels and other platforms. The Digital Marketing Manager joins a talented and creative team that is working to drive awareness of and donations to the Foundation and the national marine sanctuary system. The person in this role will work within the Marketing-Communications Department, which includes the Director of Marketing and Brand, a Communications Manager, a Marketing Manager, an Impact Story Producer and a Communications Coordinator. This Manager will also engage the Foundation’s Policy, Conservation, and Education and Outreach Divisions, and will work in close relationship to the Development Department. In addition to the Foundation’s staff, the Digital Marketing Manager will work closely with federal partners in the National Marine Sanctuary System (part of NOAA), and a diverse array of community partners. The National Marine Sanctuary Foundation is committed to a culture of inclusion, equity, and belonging. We are dedicated to attracting and retaining a diverse staff. We honor experiences, perspectives, and unique identities, and welcome the contributions that you can bring to the dedicated team. With a diverse team of employees, we can grow and learn better together and achieve our mission to protect the health of the ocean, coasts and Great Lakes for current and future generations.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 5 years of digital marketing experience.
- Experience leading multiplatform digital fundraising campaigns.
- Proficiency in MailChimp, Salesforce, GA4 and online fundraising platforms (e.g. Fundraise Up) required.
- Experience in managing both internal and external stakeholders.
- Strong project management skills.
- Strong interpersonal and relationship-building skills.
- Excellent writing and editing skills.
- Strong analytical skills.
- Regular attendance is required.
Nice To Haves
- Experience in and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
- A sincere interest in, and commitment to, our mission.
Responsibilities
- Develop the digital marketing strategy via Foundation audience segmentation, fundraising trends, and Foundation priority messages and programs.
- Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms with a primary focus on the Foundation’s email marketing program.
- Work across the Marketing-Communications team and outside vendors to execute email marketing content.
- Work with the Marketing Manager on website, search engine optimization, database marketing, email, social media, and display advertising campaigns.
- Working with the Development team, evaluate the performance of fundraising campaigns, with a special emphasis on individual fundraising. Provide monthly analytics reporting.
- Identify conversion and drop-off points metrics that affect email marketing and fundraising performance.
- Build new growth strategies through digital marketing.
- Perform other duties as assigned including participating in Foundation events.
Benefits
- Dedicated and passionate staff committed to marine and Great Lakes Conservation
- Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
- Health benefits: Medical with an FSA option; dental, and vision
- Foundation paid Life and Disability Insurance
- Preparing for the Future: 403(B) with employer contribution after one year of service
- Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
11-50 employees
