Digital Marketing Manager

Big Leap•Lehi, UT

12d•Hybrid

About The Position

As a Digital Marketing Manager, you will serve as the primary, trusted contact for your own portfolio of SMB clients. You’ll be responsible for driving ROI, managing monthly reporting, and leading strategic efforts to ensure the ongoing success and growth of your accounts. This role requires strong communication, technical SEO skills, and a passion for delivering measurable results.

Requirements

SEO Expertise: Comprehensive knowledge of on-page, off-page, and technical SEO.
Analytical Skills: Ability to interpret data from various analytics and SEO tools and create actionable strategy steps.
Project Management: Strong organizational skills to manage multiple accounts and deadlines.
Communication Skills: Excellent written and verbal communication for client-facing interactions.
Strategic Thinking: Ability to create and execute impactful SEO strategies that you can back up with real time data.
Adaptability: Up-to-date with the latest industry trends and algorithm changes.
Technical Proficiency: Familiarity with basic web technologies (HTML, CSS, JS) and website architecture.
Client Relationship Management: Proven experience building and maintaining client trust.
Content Marketing Knowledge: Understanding of content strategy and its impact on SEO.
Problem-Solving Skills: Creative and proactive approach to overcoming challenges.
3+ years in an SEO-focused account management role, preferably working with SMBs.
Experience managing your own book of business and driving measurable ROI.
Proficient with Google Analytics, SEMrush, BrightLocal, Screaming Frog, pivot tables and similar tools.
Strong client communication and presentation skills (Zoom proficiency required).
Ability to work independently in a remote, results-driven environment.

Responsibilities

Client Relationship Management: Serve as the key, trusted contact for a portfolio of SMB clients—holding at least one Zoom meeting per month to review strategy, results, and ensure satisfaction.
Strategic SEO Planning: Strategically plan, manage, and communicate local SEO initiatives, including on-page optimization, content planning, and Local Profiles management.
Collaboration: Work closely with internal specialists, PPC managers, and web developers to ensure timely, effective execution of each client's action plan.
Performance Tracking: Use Google Analytics, SEMrush, BrightLocal, Screaming Frog, and other core tools to track performance and identify improvement opportunities.
Reporting: Clearly present monthly success statistics, industry benchmarks, and comparative data, simplifying technical data into actionable insights for clients and demonstrating month-to-month ROI.
Business Growth: Grow client relationships through proactive communication, guidance, and identifying upsell/cross-selling opportunities based on client success and satisfaction.