Digital Marketing Manager

Paragon Micro Incorporated•Buffalo Grove, IL

12d•$90,000 - $110,000

About The Position

We’re looking for a Digital Marketing Manager who will elevate and evolve our corporate website and digital presence. This role is not just about “building pages”—it’s about turning our website into a high-performing, customer-centric growth engine. You’ll guide the roadmap, shape the user experience, create digital campaigns, and ensure every visitor interaction is tracked, measured, and optimized. You’ll work closely with our Senior Marketing Director, Developers, Content Specialist, Events, and Sales to ensure our digital footprint reflects who we are and where we’re going. This role is perfect for someone who lives at the intersection of creativity, data, and execution—and loves showing measurable business impact.

Requirements

7+ years in B2B digital marketing or demand generation
Proven success growing traffic and pipeline through search, paid social, email, and landing pages
Strong experience with GA4, Tag Manager, and performance tracking
Practical understanding of SEO, paid media, CRO, and CRM workflows
Clear communicator who can translate data into simple insights
Organized, collaborative, and comfortable working with developers, Sales, Partners, and Events
Experience with MDF campaigns and proof-of-performance documentation
Bachelor’s degree in marketing/business/communications preferred (or equivalent experience)
Tools that you have demonstrated knowledge using:
GA4, Google Tag Manager, Google Ads, LinkedIn Ads, Meta
Marketing automation + CRM (NetSuite a plus)
Excel, project tools, everyday collaboration apps

Responsibilities

Website Experience & Enhancements
Drive the evolution of our website—improving UX, structure, accessibility, and conversion.
Manage the roadmap and release cadence; collaborate with developers/agency partners to deliver high-quality updates.
Build scalable, repeatable page templates that strengthen brand consistency and simplify execution.
Own GA4 tracking, Tag Manager, and event QA to ensure clean, reliable data.
Partner with Content to bring pages to life with strong messaging and simple, helpful storytelling.
Demand Generation & Digital Campaigns
Run digital campaigns across search, LinkedIn, email, and retargeting to deliver qualified traffic and leads.
Launch conversion-focused landing pages and offers that turn interest into meetings and pipeline.
Own partner-funded digital campaigns and provide clear, compliant MDF reporting.
Ensure event leads are tracked, nurtured, and activated—not lost in a spreadsheet.
Measurement, Testing & Optimization
Keep a weekly scorecard of what’s working and what’s not.
Use GA4 to spot opportunities, user drop-offs, and high-leverage tests.
Recommend monthly “start/stop/scale” actions rooted in data—not guesswork.
Build a simple digital governance structure (naming, taxonomy, UTMs) that helps keep the whole org aligned.
Collaboration & Alignment
Work hand-in-hand with Sales on lead definitions, follow-up timing, and campaign alignment.
Partner with the Senior Marketing Director on priorities, budgets, and approvals.
Provide simple, practical enablement that helps Sales take action on every lead.