Digital Marketing Manager

Inforcer • Cerritos, CA

9h • Hybrid

About The Position

We’re looking for a highly impactful and results‑driven Performance Marketing Manager to join the inforcer team. In this role, you’ll own the strategy, execution, and optimization of our global paid media programs across Google Ads, LinkedIn, paid social, retargeting, and display. You will be responsible for building scalable PPC programs, improving channel efficiency, and driving measurable pipeline contribution across key MSP segments.

Responsibilities

• Own end to end management of PPC programs (Google Ads/AdWords), including account structure, build, optimization, performance analysis, and reporting
• Lead paid media across LinkedIn, paid social, retargeting, and display channels
• Maintain channel spend, pacing, forecasting, and ROI analysis
• Build and manage ABM programs targeting priority MSP accounts
• Align targeting, messaging, and conversion paths with Sales and Product Marketing
• Implement and maintain tracking across PPC, paid social, landing pages, and funnels
• Manage UTMs, pixels, conversion actions, and attribution reporting
• Build dashboards that reflect pipeline contribution, CAC, ROAS, channel efficiency, and cost metrics
• Create structured test plans across creative, copy, targeting, bidding, and landing pages
• Conduct ongoing analysis to identify performance issues and optimization opportunities
• Partner with Content, Product Marketing, and Sales to ensure message consistency and funnel alignment
• Manage external agencies where needed, with accountability for output and performance
• Evaluate and implement digital marketing tools and workflow automations
• Support operational tasks as needed (e.g., landing page updates, QA of tracking, data cleanup, UTM frameworks)

Benefits

• Competitive Compensation: Attractive salary, benefits and commission package
• You Time: Competitive annual leave allowance and an increasing holiday allowance based on length of service
• Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
• Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month
• Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths
• Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed