Digital Marketing Manager (FTC)

Treasure Data•New York, NY

104d•Hybrid

About The Position

At Treasure Data, we’re on a mission to radically simplify how companies use data and AI to create connected customer experiences. Our intelligent customer data platform (CDP) drives revenue growth and operational efficiency across the enterprise to deliver powerful business outcomes. We are thrilled that Forrester has recognized Treasure Data as a Leader in The Forrester Wave™: Customer Data Platforms For B2C. It's an honor to be acknowledged for our efforts in advancing the CDP industry with cutting-edge AI and real-time capabilities. Furthermore, Treasure Data employees are enthusiastic, data-driven, and customer-obsessed. We are a team of drivers—self-starters who take initiative, anticipate needs, and proactively jump in to solve problems. Our actions reflect our values of honesty, reliability, openness, and humility. This is an exciting role for a driven and entrepreneurial digital marketer with strong technical skills in Search, paid social, email automation, analytics/data and CRO. We are looking for an experienced Digital Marketing Manager to join our growing team in helping deliver the strategy for the US and EMEA regions. If you would relish the opportunity that comes with being among the first on the ground in an established technology business that is seeing significant growth; and are comfortable working with a startup vibe (though still being part of an established multinational organisation) – we look forward to speaking with you. Ideally you are hands on and would thrive in a fast paced environment. You are execution oriented, data driven and results focussed and happy to work as a part of a small team with big plans for the future.

Requirements

Marketing experience in B2B; Technology or the software industry preferred
You have 4+ years' digital marketing experience within the US/EMEA region
You’re currently operating a similar role leading US/EMEA focussed digital marketing performance teams and social media and agencies
You have experience with lead nurturing and marketing automation across multiple regions.
You can demonstrate strong experience of creating and managing integrated digital campaigns with a multi-channel delivery; you have a rounded view of Development, PPC, SEO, Video, Social, Content, CRM
Well versed and passionate about UX, UI, being insight driven is in your DNA
A high performer that’s always looking for a better way to do things
You’re highly organised and adept at managing competing, and sometimes conflicting, priorities
You genuinely care about people, you’re compassionate, and are a very natural relationship builder
You’re comfortable working in an environment where things move and flex, where a can-do attitude is key

Responsibilities

Have an integrated approach across PPC, paid social, email and digital product – to develop holistic digital ecosystems that not only achieve cost efficiencies but also align to prospect journeys, ensuring we deliver the most relevant online experience, no matter where they are in their journey
Use platform insight to recommend strategy and pioneer new ways to engage with our prospects digitally - implement and run analytics and data insights through the use of Google Analytics and other tools, bringing key insights to the team
Manage and be accountable for monthly KPIs aligned to traffic, conversions and engagement for each region and will track funnel metrics to make sure that leads are moving effectively down the funnel to MQLs, Discovery Meetings and Pipeline
Working in collaboration with the Marketing team and agencies, you will work to optimise and provide support to all campaigns for US & EMEA across your channels - this will include design and delivery of B2B marketing campaigns to support organisational objectives
Working alongside the regional Sales and Business Development teams to develop more innovative localised digital methods that support and nurture B2B lead generation
Your core focus will be US, UK and France, and you will report into the Director of Marketing
Manage the regional website hubs and traffic - and develop regional SEO and keyword strategy. This includes overseeing our web experience to ensure all traffic is not just aligned to good UX and objectives, but also achieving high conversion rates for traffic in the right areas and at the right time
Overseeing the email automation and nurture journey to deliver integrated digital experiences and segmented marketing that delivers a great experience
Develop and implement lead gen campaigns through Google Ads and modify/manage lead nurturing on Marketo
Implement the strategic plan for the US/ EMEA region focusing on localisation of journeys
Manage the day to day running of PPC, paid social and syndication

Benefits

Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
Competitive compensation packages
Company paid life insurance 3x salary
Company paid short- and long-term disability coverage
Retirement planning (401K) with 4% company match
Restricted Stock Units (RSU)
Flexible Time Off (FTO)
Up to 26 weeks paid parental leave including a post-partum night nurse
Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.

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