Digital Marketing Manager

Microsoft•Redmond, WA

20h

About The Position

The Engines and Experiences customer experience team is looking for a Digital Marketing Manager to help grow our Cloud computing and AI platform business. This position will work closely with business stakeholders to help form the web strategy and direction motion for these sites. The team has a vision to create world class websites by inspiring, educating, and supporting customers throughout their digital experience. Our charter is to manage and continually optimize and test our worldwide web properties to drive engagement, leads and trials. We are a fast-paced group with a focus on getting things done, simplifying anything and everything, and having fun doing it. You will be in the middle of it all, helping to make decisions that impact customer experiences, acquisition funnels, and global web experiences. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Nice To Haves

Experience in key aspects of business-driven web strategy for multiple audiences.
6+ years’ experience in a related marketing role
Demonstrated ability to think strategically, execute effectively, work under tight deadline pressure and manage multiple projects, in some cases, across multiple time zones and platforms.
Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives.
Comfortable managing multiple projects simultaneously amid ambiguity and without direction, and to forge partnerships and drive for results at all levels of Microsoft.
Project management experience in a highly independent, but collaborative environment.
Experience working with reporting and evaluation of digital and social media campaigns.
Motivated and enthusiastic self-starter who will use insights to formulate positive outcomes.
Creative thinker with a keen eye for quality content, a sharp ear for quality communication, an enquiring mind that is motivated by new approaches and eager to find smarter, better, faster ways of getting things done.

Responsibilities

Develop and present the strategy, marketing plans and budget to the drive web channel.
Drive all marketing requirements and campaign initiatives for the cloud computing and AI platform portfolio.
Represent voice of the customer in developing strategies to impact the end-to-end digital funnel.
Shared ownership of the business targets for web channels.
Drive learning through qualitative UX research and A/B testing for the web direct channel to continually improve user experience. Share insights to inform partners.
Ensure digital customer journey flows smoothly through top of funnel acquisition into sales and lead motions.
Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities.
Drive reporting and analysis in partnership with operations and engineering teams. Track and analyze the key metrics weekly and monthly. Ensure customer and business data inform all plans, activities, and decisions.
Lead marketing global engagement web requirements for site implementation.

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