Digital Marketing Manager

FIRESTONE WALKER INC•Marina del Rey, CA

1d•Onsite

About The Position

The Digital Marketing Manager for Firestone Walker is responsible for executing and optimizing the company's digital presence across social, email, content, influencer, and paid channels. This hands-on role is crucial for bringing brand campaigns to life digitally, ensuring content reaches the right audiences effectively. The manager will produce resonant content, work with partners to extend reach, and utilize data for performance improvement. They will collaborate closely with brand, creative, e-commerce, and the media agency to support integrated campaigns that drive awareness, engagement, and conversion.

Requirements

3–5 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brands
Demonstrated success creating attention-grabbing media moments on Instagram and TikTok
Strong understanding of social platforms and digital content best practices
Experience executing email campaigns and working within CRM platforms such as Klaviyo or similar
Familiarity with influencer marketing and content partnerships
Experience managing multiple brands, voices, and calendars simultaneously
Experience working with or alongside media agencies on paid social campaigns
Proficiency in social and analytics tools such as Sprout, Later, or similar platforms
Strong writing and communication skills with attention to detail
Organized, proactive, and comfortable managing multiple projects at once
Interest in culture, storytelling, and building brands that connect with consumers
Curious, adaptive, and energized by the ever-evolving social media landscape

Responsibilities

Execute digital marketing campaigns across social, email, influencer, and paid channels in support of brand priorities
Translate brand briefs into clear digital plans, timelines, and deliverables
Support product launches, partnerships, and key marketing moments with coordinated digital execution
Manage social calendar, editorial planning and day-to-day publishing and optimization across Instagram, TikTok, YouTube, Facebook, LinkedIN and emerging platforms
Partner with creative teams to brief, develop, and deploy platform-appropriate content
Maintain and execute content calendars aligned with brand campaigns and seasonal priorities
Monitor trends and recommend content ideas that align with brand voice and culture
Identify and support outreach to creators, influencers, and brand partners aligned with Firestone Walker brands
Assist in managing product seeding efforts to expand reach and brand visibility
Coordinate casting, briefs, timelines, and deliverables for influencer collaborations
Track performance and maintain organization of influencer programs
Partner with media agency to execute paid social campaigns supporting key initiatives
Provide input on creative, audiences, and campaign objectives
Monitor performance and share feedback to improve campaign effectiveness
Ensure alignment between organic content and paid amplification
Build and execute email campaigns in partnership with brand and e-commerce teams
Maintain email calendars tied to campaigns, promotions, and key moments
Support audience growth and engagement through owned channels
Engage with consumers across social platforms through comments, messages, and brand interactions in a timely and professional manner
Help maintain a consistent and authentic brand voice
Support real-time engagement during events, launches, and cultural moments
Track performance across digital channels using platform analytics and reporting tools
Monitor KPIs including engagement, reach, follower growth, and campaign performance
Share regular insights and recommendations to improve future execution
Work closely with brand, creative, events, e-commerce, and trade teams to ensure alignment
Support digital needs tied to retail programs, events, and experiential activations
Support broader marketing initiatives and evolving business priorities

Benefits

Health Insurance 100% employer paid premiums for employee medical, dental, vision, & life insurance
Flexible Savings Account (FSA)
Employee Assistance Program (EAP)
Company sponsored paid parental leave
Paid Sick Leave
401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching
Accrued PTO (rate of 13 days per year)
10 paid holidays per year
Employee discount of 50% off food, beer, and merchandise
Periodic beer giveaways for employees 21+