Digital Marketing Manager

Brunswick Corporation • Mettawa, IL

1d

About The Position

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: We are seeking a Digital Marketing Manager to join our growing team. The ideal candidate brings strong expertise in digital marketing strategy across websites and omni‑channel campaigns, paired with the ability to execute efficiently. This role partners closely with Brunswick’s Brand Marketing leaders to develop and deliver comprehensive digital marketing campaigns and own website strategy and execution. With a consultative approach, you will use data and best practices to optimize performance across channels. The role requires a balance of strategic vision and tactical execution. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.

Requirements

• 7-10+ years of marketing experience
• Bachelor’s degree in marketing, communications, business or related field
• Experience using website CMS platforms/authoring (AEM, Sitecore, Optimizely, Acquia/Drupal) and SEO best practices
• Understanding of integrated digital marketing strategies and execution across website, paid/organic campaigns
• Understanding of website and campaign analytics: both data and deriving actionable insights
• Strong collaboration and communication skills to build effective relationships across internal stakeholders
• Strong project management skills

Nice To Haves

• Preferred to have marine industry knowledge and/or knowledge of recreational fishing hobby/culture or industry

Responsibilities

• Translate brand strategies into digital execution by partnering closely with brand teams to develop website enhancements and cohesive, multi‑channel marketing campaigns that drive measurable growth.
• Serve as the primary digital liaison for assigned brands, connecting business stakeholders with digital product owners and functional specialists to ensure alignment and execution excellence.
• Analyze performance data across campaigns and website activity to generate actionable insights that improve efficiency, conversion, and overall digital effectiveness.
• Recommend and guide A/B testing to optimize the customer journey, strengthen funnel performance, and validate hypotheses that support campaign and site improvements.
• Oversee website optimization and maintenance, ensuring site authoring, requirements gathering, and QA/testing are completed accurately and on time by the Digital Operations team.
• Support Paid Media strategy by translating brand objectives into effective search, display, and social advertising approaches that enhance reach and performance.
• Collaborate with the MarTech team to shape email marketing initiatives and ensure seamless integration between email programs and website experiences.
• Partner with Digital Ops and Centers of Excellence to maintain strong website SEO health—including Core Web Vitals—and drive continuous technical and content‑based optimization including tactics into site architecture, content development, keyword strategy, campaign planning, product launches, and blog content.
• Work with Brand Marketing to shape content strategy that improves organic visibility across both traditional search engines and emerging LLM‑driven discovery channels.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees