Digital Marketing Manager

Stellantis • Phoenix, AZ

10d

About The Position

The Digital Marketing Manager is responsible for driving digital marketing
knowledge, innovation and engagement across the Business Center. This individual
will provide the Business Center Management and Dealers with ongoing assessments
and

recommendations that can positively impact both Tier 2 and Tier 3 digital
strategies. The Digital Marketing Manager will work closely with multiple
organizational stakeholders regarding digital marketing strategies, digital
metrics/results, dealer website

optimization, reputation management, and social media. It will be the
responsibility of the Digital Marketing Manager to develop key initiatives and
leverage best practices in an effort to increase overall dealership traffic,
retail sales, and retail market share.
The WBC Digital Marketing Manager will serve as the lead for pilot programs in
partnership with the Brands, Interactive, National Sales Team and beyond.

Requirements

• Bachelor's degree in Business, Marketing, Communications or related field
• Minimum 2 years of Sales or Marketing experience
• Ability to mentor and support district managers
• Must reside in or be willing to relocate to Phoenix, AZ
• Proven and substantive track record in formulating/driving marketing communications through digital engines
• Experience delivering effective and innovative digital campaigns
• Excellent interpersonal and writing skills
• Excellent analytical and critical thinking skills
• Strong Excel, PowerPoint and other Microsoft Office skills
• Travel required

Nice To Haves

• Digital Marketing experience
• At least one (1) year of direct management experience in a retail digital marketing environment

Responsibilities

• Driving digital marketing knowledge, innovation and engagement across the Business Center
• Provide the Business Center Management and Dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies
• Work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media
• Develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share
• Serve as the lead for pilot programs in partnership with the Brands, Interactive, National Sales Team and beyond

What This Job Offers

• Job Type: Full-time
• Career Level: Manager