Digital Marketing Manager

Morgans Wonderland Management Company•San Antonio, TX

7d•Onsite

About The Position

We are seeking a strategic, mission-driven, and highly creative Digital Marketing Manager to elevate our digital presence, build community engagement, and amplify our impact. In this role, you will own the end-to-end strategy, budget, and execution of all digital marketing channels — including organic storytelling, paid advocacy campaigns, website experiences, and donor-centric content marketing. As a manager, you will directly oversee one Digital Media Coordinator, guiding their daily execution while translating our mission into high-performing digital campaigns that drive awareness, engagement, and sales. The ideal candidate blends creative storytelling with deep analytical skills and has experience inspiring people to take action for a cause.

Requirements

Bachelor’s degree required, preferably in Marketing, Communication, Business, or a closely related field.
5+ years of hands-on experience managing multi-platform digital marketing or digital media campaigns, with 1+ years of informal mentoring or direct management experience.
Proven operational experience with Google Ads, Meta Business Manager, enterprise DSPs, and CMS solutions such as WordPress.
Working knowledge of social media platforms and analytics with Facebook, Instagram, YouTube, TikTock, LinkedIn, and others as needed.
Deep understanding of digital web analytics, tracking tags, and attribution modeling to measure true ROI.
Working knowledge of HTML, CSS, and basic technical SEO barriers.
Familiarity with creative tools such as Adobe Creative Suite, Canva, or other design tools and video/photo conceptualization.
Highly organized multi-tasker comfortable using collaborative platforms like Monday.com, Trello, or Asana.
Excellent organizational, communication, and time-management skills.
Strong attention to detail and the ability to manage multiple priorities.
Positive attitude, dependable work ethic, and willingness to take initiative.
Ability to lift and move equipment up to 30 pounds.
Will require TX DL as the role with flex and work at different entities when required.

Nice To Haves

2–4 years of management experience.
Experience deploying automation workflows or using AI-driven bidding/creative testing solutions.
Experience in B2B and B2C segment marketing.

Responsibilities

Envision, plan, and deploy integrated multi-channel digital marketing roadmaps (Paid Search, Social, Programmatic Display, CTV, and Audio) that align with brand goals.
Collaborate and communicate regularly with entity partners to share direction, gather input, share results and best practices for optimum engagement and reach.
Manage digital campaign budgets and develop campaigns and content within the agreed budget.
Oversee the social media content calendar and website experiences to maintain voice consistency, visual excellence, and modern UX standards.
Directly create or partner with a graphic designer to develop high-performing, award-worthy content and posts.
Identify news and storytelling opportunities, write content, and capture or source photography/videography to support the story.
Attend and promote events as necessary.
Manage campaign through setup, launch and tracking including audience targeting, bid adjustments, and budget reconciliation across platforms such as Google Ads and major Demand-Side Platforms (DSPs).
Track, test (A/B testing), and evaluate campaign KPIs using tools like Google Analytics to present actionable performance reports to leadership.
Track and report spend plus ROI, CPA, CPC on digital campaigns.
Ensure vendors receive accurate data from entities to support proper reporting.
Implement search engine optimization (SEO) best practices and optimize landing page funnels to maximize organic web traffic and lead capture.
Partner with internal and external copywriters, designers, and web developers to guide asset production from concept to completion.
Manage vendor relationships.
Provide reporting on campaign results for participating entities.
Direct, mentor, and review the daily output of a Digital Marketing Coordinator, ensuring clear workflows and career development.

Benefits

Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs.
Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life.
Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions.
Time-off and leave benefits - 3 Weeks of PTO accrual with up to 40 hours can be rolled over to the next calendar year.
11 holidays per year & paid parental leave.
Discounts for employees - Complimentary Family & Friends Season Passes.
Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals.
Life Insurance & AD&D - $50K Basic Life/AD&D insurance policy at no cost to you.
Disability Insurance - Short-term & Long-term disability coverage is available
Onsite Communicare - Our Communicare partnership offers a $0 copay waiver, priority scheduling/appointments, prescription discounts and home/work delivery.
$0 Copay for Telehealth Nurseline available (24/7).