Digital Marketing Manager

Travel + Leisure Co.•Orlando, FL

About The Position

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. The Digital Marketing Manager is responsible for leading, developing, and executing strategic collaborations and driving impactful marketing initiatives with partners to drive new customer mix and enhance value for current customers. The ability to develop strategic plans, stay organized, and push projects forward is essential, and strong execution and project management skills will pave the way for success in this dynamic position supporting the Global Rental Operations department. This role will work closely with other departments including Paid Media, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to develop and execute marketing strategies. Also responsible for effectively managing the budgets, program effectiveness measurements and return on investment for marketing programs developed. This position leads and champions effective organizational changes, and supports and encourages a positive, performance-based culture.

Requirements

Bachelor’s Degree in related field
5+ years of marketing experience including digital marketing, social media, direct mail, etc.
2+ years of experience managing vendor partnerships and/or direct reports.
Experience leading marketing strategy to achieve goals
Understanding of digital and social marketing landscape
Experience working successfully across teams in a matrixed corporate environment
Experience managing and coordinating with global marketing teams
Self-starter with ability to achieve stretch goals in a fast-paced environment
Ability to work effectively across teams globally to achieve results
Excellent verbal and written communication, with strong presentation skills
Comfortable working across regions with global counterparts to achieve alignment
Analytical mindset with the ability to use results to drive change
Excellent organizational skills with ability to consistently meet deadlines
Proven ability to plan and manage budgets
Must be results driven, enjoy problem solving and passionate about being challenged
Microsoft office with a proficiency in Excel and PowerPoint
Unless there is a legal requirement, experience will be accepted for the education requirement.

Nice To Haves

Previous experience with a timeshare, hospitality or online travel agency a plus

Responsibilities

Strategic Planning & Partnering Partner with various stakeholders to intake and align on business goals and KPI’s to build foundation for strategic plans.
Coordinate with external partners to identify co-marketing opportunities and advertising placements.
Conceptualize and manage development of strategic campaigns and partner with internal teams and external partners to drive marketing programs while maximizing results to meet targeted KPIs.
Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and meet with internal partner groups to ensure support buy-in.
Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making.
Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, arrivals and ROI generated.
Marketing Development Manage the design and development of all consumer facing marketing programs and campaigns that will drive incremental revenue from lead generation, media buys, SEO/PPC, email, mobile, social platforms and partner marketing placements.
Audit, analyze, monitor and report on performance metric results, findings and adjust as necessary to maximize key drivers/indicators that will help translate highly detailed data into actionable business insights and financial results.
Outline all project requirements and provide design direction for internal and external partners for email development, web content and asset, paid digital, print, direct mail and video content.
Manage marketing projects to ensure deadlines and goals are met.
Manage marketing programs through partner approval, legal submission/review, and IT/Security review.
Develop departmental presentations.
Provide reports and feedback to senior leaders on direction and effects to key drivers.
Develops and implements marketing operational plans of action to maximize overall effectiveness and productivity.
Provides accurate and timely communication and planning with all partners to assure alignment for marketing programs.
Client/Vendor Management Manage day-to-day relationships with key internal and external partners.
Manage outsourced projects to ensure efficiency, cost savings and accurate messaging/branding.
Partner and manage relationship with key external vendors.
Attend industry trade shows, conferences and training as needed.
Performs other duties as needed
Budget Management Assure budgeting and forecasting are aligned with business needs and Accounting partners.
Address any concerns promptly. This includes any additional incentives to promote increased enrollments or reservation supporting marketing initiatives.

Benefits

Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program