Digital Marketing Manager, Web & AI Search

Albert Invent • Atlanta, GA

7h • Hybrid

About The Position

We are looking for an ambitious and results-driven Digital Marketing Manager, Web & AI Search to join our growing team. This role, with a focus on owning Albert's web presence and search strategy across traditional and AI-powered channels, will play a key part in driving successful outcomes for Albert's most strategically important customers and internal initiatives. If you’re passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you.

Requirements

• 6–10+ years in digital marketing, GEO/SEO, growth marketing, or website strategy in B2B SaaS or technology companies.
• Strong expertise in technical GEO/SEO, content GEO/SEO, and website optimization with a demonstrated track record of driving measurable organic growth and conversion improvement.
• Experience owning or significantly influencing company website strategy in a fast-paced, high-growth environment.
• Proficiency with GA4, Google Search Console, HubSpot, and modern analytics platforms.
• Familiarity with CMS platforms such as Webflow, WordPress, or headless CMS environments.
• Experience with structured data/schema markup, semantic search, and AI-search optimization (GEO/AEO).
• Proven ability to manage agencies, contractors, and external development resources.
• Excellent written and verbal communication skills; able to engage with technical and non-technical audiences.
• Collaborative mindset with the ability to work effectively across teams and time zones.
• Systems Thinking: Ability to visualize how web, content, and search systems connect to drive meaningful business outcomes across the buyer journey.
• Grit: Self-starter and persistent problem solver, relentless in the pursuit of measurable progress.
• Innovator: Passionate about staying ahead of how AI is changing search and B2B discovery, and translating that into practical strategy.
• Adaptability: Comfortable operating with ambiguity and limited resources in a dynamic, high-growth environment.
• Collaboration: Strong interpersonal skills and the ability to work effectively with cross-functional teams including product marketing, demand generation, and RevOps.
• Leadership: Ability to lead initiatives and drive scalable, high-impact programs to completion with minimal oversight.

Responsibilities

• Own the website as a growth channel — defining strategy, setting priorities, and driving the roadmap for organic and AI-powered search visibility across traditional and emerging platforms.
• Develop and execute SEO and GEO/AEO strategies that improve Albert's discoverability in AI-generated search environments including ChatGPT, Perplexity, and Gemini.
• Define the organic pipeline contribution model — connecting web performance, search visibility, and conversion outcomes to measurable revenue impact.
• Lead technical SEO initiatives including schema markup, internal linking, metadata, crawl optimization, and Core Web Vitals; ensure ongoing site health and performance.
• Partner with content, product marketing, demand generation, and RevOps to develop high-performing organic growth programs and search-driven conversion paths.
• Manage external agencies, developers, and freelancers to execute web and SEO workstreams efficiently; build scalable processes and digital best practices across the marketing organization.
• Build reporting frameworks that surface organic performance, website engagement, and AI search visibility to leadership.
• Shape Albert's category leadership through content architecture, topical authority building, and a website experience that clearly communicates Albert's value to scientific and technical buyers.
• Define digital best practices and scalable workflows that raise the capability floor of the broader marketing organization.
• Operate as the internal authority on web strategy and AI search — advising cross-functional partners and leadership on how search and discovery are evolving.

Benefits

• We care about you. Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too. We work hard and we play hard.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed