Digital Marketing Manager, Paid and Organic Search (Remote)

Plan Left

7d•Remote

About The Position

Join our digital marketing agency as a Digital Marketing Manager overseeing both paid advertising and SEO programs for multiple clients. This is a senior, client-facing role that requires full ownership of both channels: you will manage campaigns and SEO programs independently, serve as the strategic account lead for your clients, and bring executive-level experience to client relationships and channel strategy. You will collaborate with our marketing team while driving measurable ROI across paid and organic search.

Requirements

5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channels
Executive or senior-level experience leading client accounts and owning strategy, not just execution
Proven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makers
Proven track record of managing $10K+ monthly ad budgets
Experience working in an agency environment managing multiple client accounts
Google Ads certification (required)
Strong technical SEO skills: site audits, Core Web Vitals, structured data, and crawl management
Demonstrated experience with A/B testing methodologies and statistical significance analysis
Strong analytical skills and proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog
Experience with reporting tools (Looker Studio or similar)
Ability to take full ownership of accounts with minimal supervision
Excellent written and verbal communication skills
Self-motivated and able to work independently

Nice To Haves

Meta Blueprint certification (preferred)
LinkedIn Ads experience
Microsoft Ads (Bing) experience
Local SEO experience
E-commerce experience across paid and organic (Shopify, WooCommerce)
Experience with landing page optimization and CRO
Digital PR and link outreach experience
AI search optimization experience
Basic design skills (Canva, Adobe Creative Suite basics)
Familiarity with CRM systems (particularly lead tracking and attribution)
Local service business marketing experience
Experience with JIRA or project management tools

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
Take full ownership of campaign performance and results from strategy through execution
Manage multiple client ad accounts simultaneously with varying budgets and objectives
Conduct keyword research, audience targeting, and competitive analysis
Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
Monitor campaign performance daily and make data-driven optimizations
Manage ad budgets efficiently to maximize ROI for clients
Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building
Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data
Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps
Coordinate with content and design teams on content production and optimization
Monitor rankings, organic traffic, and site health, and make data-driven improvements
Stay current on algorithm updates and AI-driven search changes, including visibility in AI search and answer engines
Coordinate paid and organic as one search strategy per client
Use paid campaign data to inform content priorities and keyword targeting
Build organic strength to reduce paid dependency over time, and allocate budget across channels based on blended return
Proactively research and recommend new channels, platforms, and media opportunities to expand client reach
Lead discussions with clients and the team about emerging search channels and innovative approaches
Identify opportunities for program expansion and improvement, and recommend budget adjustments based on performance data
Serve as the strategic point of contact for assigned client accounts
Develop paid and organic strategies aligned with each client's business goals
Lead client calls on strategy, performance, and results
Manage client expectations, timelines, and budgets
Identify opportunities for account expansion and present them to clients and internal stakeholders
Create clear, actionable monthly performance reports covering both paid and organic channels
Provide strategic recommendations based on campaign data, search trends, and market insights
Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attribution
Communicate performance, insights, and recommendations directly to clients and internal stakeholders