Marcus by Goldman Sachs, Digital Marketing Manager – Aggregator Marketing Lead, Associate - New York

Goldman Sachs•New York, NY

13h•Onsite

About The Position

Marcus by Goldman Sachs is the online consumer banking business of Goldman Sachs, operating as a digital bank that offers high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. It combines Goldman Sachs' extensive expertise with user-friendly digital experiences, emphasizing value, transparency, and simplicity. Marcus is recognized as the largest pure online bank, providing a fully digital experience without physical branches. This role is within the Marcus Deposits acquisition marketing team, which is crucial for the business's growth. The team focuses on acquiring new customers through digital media channels efficiently and at scale, while also optimizing the customer experience from website visit to account application for Marcus's high-yield savings accounts and CDs. The team is performance-driven and committed to operational excellence. As an Associate on the acquisition marketing team, you will be responsible for the "aggregator" marketing channel. This involves managing relationships and advertising placements on financial resource and comparison websites. Your responsibilities will include developing and executing the end-to-end strategy, planning, execution, optimization, budget management, analysis, and reporting for this channel to drive new customer acquisition. You will also contribute to keeping the acquisition team informed about industry trends and customer expectations to enhance optimization plans. This role requires close collaboration with various departments, including Product, Pricing, Legal & Compliance, Analytics, and Tech.

Requirements

Bachelor's degree in a relevant field (required).
3-5 years of general digital marketing experience.
Experience with affiliate, aggregator, partnership, or comparison-shopping marketing channels strongly preferred.
Familiarity with affiliate networks, tracking platforms, attribution tools, and pricing models such as CPA, CPC, CPL.
Strong commercial instincts and negotiation skills for managing partner rates, placements, and contracts.
Comfort and experience working within a highly regulated environment, partnering with Legal & Compliance advertising disclosures and approvals.
Ability to thrive in a fast-paced environment and manage multiple partners/campaigns simultaneously.
Strong analytical skills – ability to quickly analyze and report on KPIs for digital marketing channels.
Excellent communication, presentation, and relationship-management skills.
Strong problem-solving and project management skills.
Experience with digital marketing and analytics platforms (e.g., Google Analytics, Adobe Analytics, GMP/CM360, SA360, Google Ads).
Experience with Microsoft Excel (macros, pivot tables, etc.), and PowerPoint.

Responsibilities

Own and grow the aggregator/affiliate marketing channel, managing day-to-day relationships with financial resource and comparison websites.
Deploy channel budget against business goals and negotiate placements, rates, and commercial terms with aggregator partners.
Develop, in coordination with other marketing team members, short- and long-term aggregator channel strategy with the goal of driving new customer acquisition.
Manage partner listings, rate table accuracy, and product positioning across aggregator sites to ensure competitiveness and compliance.
Manage the marketing deliverable cycle including initial planning, creative and offer briefing, implementation, monitoring, optimization, analysis, and reporting.
Partner closely with Legal & Compliance to ensure all placements, disclosures, and advertised terms meet regulatory requirements.
Lead day-to-day operations of the aggregator channel and maintain a high standard of operational excellence.
Review and analyze channel and partner performance on a daily, weekly, and monthly basis; develop and maintain reporting dashboards and conduct deep-dive analysis as needed.
Provide recommendations around areas of new opportunity for traffic and account growth through new partners and placements.